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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. “ We were targeted to a small number of very premier customers.

Tool 315
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. E-commerce sales typically account for 80% of Glossier’s revenue, the Business of Fashion reported last July. .

CTO Hire 197
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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

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After pulling in around $80 million last year in revenue, LA’s StackCommerce is acquired by TPG’s Integrated Media Company

TechCrunch LA

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. Through its platform publishers can make between 15% to 20% of gross compared with 5% on an affiliate marketing site.

Media 134
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Sneaker culture staple GOAT hits $1.75 billion valuation on new $100 million round

TechCrunch LA

But the no-longer nascent sneaker and streetwear market is a big market, with the potential to reach $30 billion in sales globally by 2030, according to a recent report by the research firm, Cowen ( cited by The Wall Street Journal , which first reported the financing). ” Money, it’s gotta be the shoes.

Commerce 255
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Imran Khan’s Verishop adds Verified Shops, a way for emerging brands to set up shop in its digital mall

TechCrunch LA

So Khan set out to change the selling experience for these new companies that want to have a better way to communicate with their potential customers… a way to really tell their story online. “[Now] we’re launching ‘Verified Shop’ where any DTC brands can sell on our platform.

Commerce 173