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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. “ We were targeted to a small number of very premier customers.

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Learning how to craft and nurture great customer experiences around your product is critical.

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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team. “[W]e W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff.

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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

Tool 179
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5 Challenges When Predicting Future Customer Behavior

Startup Professionals Musings

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. According to published estimates , ninety percent of the data in the world today was captured in the last two years, at roughly 2.5

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Entrepreneurship Runs Deep In SoCal, As Even Monks Go Into E-Commerce

socalTECH

In one more example of why Southern California has become a hotbed for new, technology-based startups, a group of local Benedictine monks in Valyermo--just north of Los Angeles near Palmdale--apparently has its own, hot e-commerce startup, MonksInk.com. Monks are better known for selling things like beer , cheese , and honey.

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.