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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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Reduce five risks: Increase your valuation

Berkonomics

Why five risks? In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. And fifth: Competitive risk. . Fourth: Financial risk. .

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What use is an investment banker?

Berkonomics

Many CEOs have asked me if I felt an investment banker adds value if the buyer has already been identified. How investment bankers behave. Investment bankers sometimes slow the process by requiring a cloud-based “data room” and “deal book” to be prepared containing considerable information about a company to help a buyer.

Invest 156
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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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8 Keys To Turning Your Company Into One That Matters

Startup Professionals Musings

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Companies that matter focus beyond the buy/sell transaction view of the world.

Company 116
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Can you overcome five risks and create wealth?

Berkonomics

Of course, we are speaking of increased valuation of your company when we speak of “wealth.” Especially if you are in the early stage of growing a business, these five risks can and often do derail entrepreneurs before realizing the riches of a great exit. And fifth: Competitive risk. . So, let’s examine them and mitigate them.

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Ouch! If I had only learned this before losing millions!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment. Hotels were installing the system; guests were satisfied, and the company was growing.