Berkonomics

NOVEMBER 9, 2017

You’ll have less competition. Where else are consumers going to find your product, if no one else is offering it or if other companies offer it, but haven’t found the right niche audience? If you’ve taken the steps to research your market and niche, the chances are that you’re taking your business seriously.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

APRIL 9, 2023

Research continues to show that diversity and inclusion are crucial for improved team morale and engagement, as well as in ensuring the team brings it’s best to the market. Every team member needs stimulation to broaden their horizons, correct weaknesses, and understand competitive strategies.

Coach 117

Coach Mentor Study Activity 117

Startup Professionals Musings

SEPTEMBER 9, 2023

A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. With these, you apply common tools, such as field research, user groups, questionnaires and interviews.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

FEBRUARY 10, 2023

Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

JANUARY 28, 2023

Strategic partnerships with other companies are a good way to extend the boundaries of your business and recombine resources. There is also the wealth of social media digital tools, like Facebook, Twitter, and Yelp, which allow feedback, engagement, and collaboration with customers like never before. Marty Zwilling

Startup 128

Startup Entrepreneur Tool Ideas 128

TechCrunch LA

MARCH 18, 2019

The ARPANET, as it was called back then, was designed by government, industry and academia so scientists and academics could access each other’s computing resources and trade large research files, saving time, money and travel costs. In this it has disappointed to fully achieve the aspirations of its founding fathers.

UCLA 253

UCLA Social Media Social Network Santa Barbara 253

Startup Professionals Musings

MARCH 20, 2023

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. If you claim no competition, investors may perceive that you have no market, or you haven’t looked. Neither is positive.

Customer 110

Customer Custom Social Media Technology 110

Startup Professionals Musings

OCTOBER 30, 2022

His research indicates that they don’t have any old-fashioned customer loyalty, and they want precisely what appeals to them at the moment, preferably customized just for them. What most companies don’t realize is that businesses don’t drive customer trends anymore, customers drive business trends.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

OCTOBER 26, 2022

With social media and smart phone apps, real product information spreads at astounding speeds. Bureaucracy can appear quickly in startups as well as large companies. Let your continuous innovation become your sustainable competitive advantage. They don’t realize that business as usual is gone forever.

Technical Review 151

Technical Review Organization Social Media Entrepreneur 151

Startup Professionals Musings

DECEMBER 23, 2020

A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. With these, you apply common tools, such as field research, user groups, questionnaires and interviews.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

JUNE 1, 2020

This point was highlighted well in the classic book, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the social media networks of Twitter, Facebook, and many others is a major force multiplier.

Tips 124

Tips Social Media Software Review Course 124

Startup Professionals Musings

JUNE 12, 2022

We can all aspire to grow companies like TikTok, Facebook, and Apple, which have the aura of fun, while still improving your lifestyle and offering the dream of untold riches. Competitive advantages are rapidly vaporizing on these. Entrepreneurs growing companies create more value and more jobs. Next wave of economic expansion.

Startup 126

Startup Artificial Inteligence Entrepreneur Offshore 126

Startup Professionals Musings

JUNE 19, 2020

Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. If you claim no competition, investors may perceive that you have no market, or you haven’t looked. Neither is positive.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

MAY 3, 2020

Strategic partnerships with other companies are a good way to extend the boundaries of your business and recombine resources. There is also the wealth of social media digital tools, like Facebook, Twitter, and Yelp, which allow feedback, engagement, and collaboration with customers like never before. Marty Zwilling.

Startup 127

Startup Tool Entrepreneur Ideas 127

Startup Professionals Musings

MAY 11, 2020

Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels. Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area.

Technical Review 124

Technical Review Funding Innocal Offshore 124

Startup Professionals Musings

JANUARY 24, 2018

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Demand 71

Demand Customer Custom Tips 71

Startup Professionals Musings

FEBRUARY 1, 2019

The right strategy for branding these days is to create a most memorable total customer experience for customers, rather than a focus on hyping the product and the company name. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

Startup Professionals Musings

AUGUST 1, 2015

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Customer 97

Customer Custom Social Media Outsource Development 97

Startup Professionals Musings

FEBRUARY 3, 2020

His research indicates that they don’t have any old-fashioned customer loyalty, and they want precisely what appeals to them at the moment, preferably customized just for them. What most companies don’t realize is that businesses don’t drive customer trends anymore, customers drive business trends.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

JANUARY 24, 2018

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Demand 56

Demand Customer Custom Tips 56

Startup Professionals Musings

JUNE 13, 2014

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Customer 96

Customer Custom Social Media Outsource Development 96

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. Social media activities require professional effort and time, so beware the hidden costs. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? In the case of SmartyPants Vitamins (www.wearesmartypants.com), it's at the core of the company. Gordon Gould: I've been doing social media and digital media for some 16 years--a long time.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

FEBRUARY 1, 2020

With social media and smart phone apps, real product information spreads at astounding speeds. Bureaucracy can appear quickly in startups as well as large companies. Let your continuous innovation become your sustainable competitive advantage. They don’t realize that business as usual is gone forever.

Tips 126

Tips Technical Review Organization Social Media 126

socalTECH

SEPTEMBER 24, 2014

We spoke with Ali Khoshgozaran , founder and CEO of the company, to learn more about the startup. You can press a button, and it scans the social media chatter and organizes highlights aroundyou, of relevant conversations around a particular location and particular time. Finally, what''s next for your company?

USC 236

USC Southern California Organization UCLA 236

Startup Professionals Musings

NOVEMBER 12, 2021

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. Search the Internet for blogs in your industry and do a little research before you start. Conversational style. Marty Zwilling>

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JUNE 26, 2020

What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

OCTOBER 13, 2017

Every opportunity is global, but so is the competition. Evolving customer expectations and technology are the norm, forcing every company, from startups to large enterprises, to innovate quickly, despite their fear of change, uncertainty, and doubt. Products and services must be updated continuously; not one major annual upgrade.

Competition 60

Competition Customer Custom Social Media 60

Startup Professionals Musings

DECEMBER 18, 2015

Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they trust via social media. This includes recognizing that you have competition, and using the competitor offering to highlight your advantages.

Customer 65

Customer Custom Sales Social Media 65

Startup Professionals Musings

SEPTEMBER 9, 2019

We can all aspire to grow companies like Google, Facebook, and Apple, which have the aura of fun, while still improving your lifestyle and offering the dream of untold riches. Competitive advantages are rapidly vaporizing on these. Entrepreneurs growing companies create more value and more jobs. Next wave of economic expansion.

Entrepreneur 87

Entrepreneur Offshore Technical Review Outsource 87

Startup Professionals Musings

MAY 15, 2015

This point was highlighted well in a book I just finished, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the social media networks of Twitter, Facebook, and many others is a major force multiplier.

Social Media 99

Social Media Software Review Entrepreneur Course 99

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

Media 235

Media Content Startup IP 235

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. Social media activities require professional effort and time, so beware the hidden costs. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter.

Social Media 93

Social Media Content Startup Web 93

Tech Zulu Event

DECEMBER 2, 2014

As the capital needed to start a small business continues to fall, the number of software companies being started is exploding. There’s a lot of uncertainty in startup companies. Piaw Na, who spent over six years at Google, writes on Quora that she recommends fresh grads to join a startup instead of big companies.

Startup 102

Startup Social Media Writing Google 102

Startup Professionals Musings

MAY 17, 2013

This is the origin of the “first movers” competitive advantage. Even a huge multi-billion-dollar company can’t offer everything for everyone. Challenging convention can open the door to competitive advantage. Start with social media, blogging, and word-of-mouth. Never stop reinventing your company.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. My research led me to Wildland Adventures, one of the pioneering companies in the ecotravel space. Ever fantasized about climbing Mt.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

MAY 24, 2014

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104