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Docstoc's Jason Nazar Talks About DocStore

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We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. For those who haven't heard yet, tell us about DocStore and what it is all about? We're now at the end of year 3 of the company. The company is going really well.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282
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Savings.com: The California Internet Tax Law and Unintended Consequences

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Jerry Brown signed into law a bill which taxes Internet retailers if they have California affiliates, a move which looks to have major impact on local companies who use Internet affiliate marketing. I have my own personal opinions, but from a company stand point, that's neither here nor there. Last night, Gov.

CPC 279
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Interview with Noah Auerhahn, Extrabux

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We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. For people who haven't heard of ExtraBux, what is the site all about?

USC 207
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How Mobile Is Changing Oversee's Business, With Debra Domeyer

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How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). The affiliate networking market alone is about a $2 billion industry now.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

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We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. As an example, if you have proper attribution and proper lifetime value, you might spend $15 more per customer to acquire them, which can change the trajectory of your entire company.