Berkonomics

AUGUST 24, 2017

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 243

Training Resource Press Satisfaction 243

Berkonomics

NOVEMBER 18, 2021

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] And the third predictable crisis is…. The cost in lost efficiency, customer referrals, and corporate reputation is too high not to make this a priority for a growing business.

Class 156

Class Customer Custom Email 156

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers.

Social Media 213

Social Media Customer Custom Media 213

Berkonomics

DECEMBER 28, 2017

Of course, the response depends upon lots of variables, including whether the company is in a fund-raising mode (in which case the CEO may be spending up to 80% of his or her time on this alone). Often, I am asked by young CEOs how much time should be devoted to various types of tasks by a good CEO in a small, growing enterprise.

Class 243

Class Organization Activity Customer 243

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Early meetings with potential customers will yield enthusiasm for a “free test” of the new product.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Tech.Co

JUNE 3, 2022

With it, customers can quickly use contactless payment, giving consumers an easier shopping experience while helping sellers use the Square system with even less friction. Their system genuinely is top of the class for any small business, so it's worth considering with or without Tap to Pay. Sign up to the Tech.co newsletter.

News 152

News Newsletter Sales Tips 152

Berkonomics

NOVEMBER 25, 2021

Is there a market for your class of product at all? Whether it is you or a quality control manager, someone must assure that the product or service you send out to the world will not fail to perform at least to the level of customer expectation, if not to delight those customers most likely to be critical. Third is finance risk.

Competition 156

Competition Marketing Class Product 156

Berkonomics

AUGUST 2, 2018

There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Companies that compete on price rarely compete against others who emphasize service or quality. The very image of a company is influenced by your niche decision, as is every decision following it.

Pricing 226

Pricing Competition Examples Class 226

Berkonomics

JUNE 4, 2020

Let’s say that your company is exactly at breakeven. There is amazing leverage in high gross profit margins once a company is past breakeven. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue.

.Net 156

.Net Sales Tool Email 156

Berkonomics

JULY 5, 2018

Most businesses fall into the class of those that can be sold someday to a willing buyer. Even small community service-providers can be sold to buyers hungry to get into a business already in revenue with a steady customer base. Is your business one that may be sold for profit someday? And I’d go further.

Class 226

Class Email Competition Entrepreneur 226

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. Email readers, continue here.] I= increase revenues. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. Use all the techniques you learn in marketing classes to drive demand.

Marketing 201

Marketing Demand Pricing Customer 201

Berkonomics

MAY 27, 2021

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. The average board for a company taking outside investment money is five. Well, how many should be on my board? How about legal requirements for board meetings?

Resource 156

Resource Acquisition Class Help 156

Berkonomics

APRIL 13, 2017

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Can you dominate that market? A strategic relationship with one or more of the largest customers? Where in industry life cycle?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

FEBRUARY 11, 2016

Using big data that has been mined for specific information, we can now market to individuals within classes, some of whom will not fit the stereotype and would have been missed with more generalized efforts. Email readers, continue here…] Consider the soon–to–be grandmother checking for gifts for her pregnant daughter.

Marketing 120

Marketing IP Email Class 120

Berkonomics

JUNE 8, 2017

Email readers, continue here…] Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. It is for this group that we explore the implications implicit in raising money for growth. It is most often a win-win for both you and the strategic partner.

Venture Capital 266

Venture Capital Class Invest Equity 266

Berkonomics

JULY 11, 2013

There is such leverage in high gross profit margins once a company is past breakeven. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue. That’s impressive sales leverage.

.Net 207

.Net Sales Tool Social Network 207

Berkonomics

JUNE 2, 2015

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. Email readers, continue here…] The first crisis is financial, funding the business, development, inventory, and marketing. So your business has begun to take off. Don’t be alarmed by this next statement. Guess what?

Class 120

Class Customer Custom Email 120

Tech Zulu Event

NOVEMBER 6, 2012

On opposite pages were two ads for two very large companies. The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. And that was what had caught my attention.

Customer 72

Customer Custom Blogging Startup 72

Berkonomics

JUNE 17, 2011

Most businesses fall into the class of those that can be sold someday to a willing buyer. Even small community service-providers can be sold to buyers hungry to get into a business already in revenue with a steady customer base. Email readers continue here.] And I’d go further.

Equity 209

Equity Class Email Competition 209

Berkonomics

APRIL 13, 2010

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24 hour environment of hotel front desk operations.

Training 159

Training Resource Press Satisfaction 159

Berkonomics

JUNE 18, 2015

Is there a market for your class of product at all? Email readers, continue here…] Second is product risk. Not only is the enterprise threatened, but confidence is shaken among employees, suppliers, even customers. natural disasters, sudden political or economic events that rattle the entire economy, and more.

Competition 120

Competition Marketing Class Product 120

Berkonomics

JULY 19, 2011

Email readers, continue here.] Observing this, when in a planning session one day, I told my staff that we needed to find an area to defend our margins, one that still enjoyed the mantle of mystery to our customer base. New retail channels popped up everywhere, competing for this lucrative, growing business segment.

Pricing 184

Pricing Networking IBM IBM 184

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. People don’t want to speak to customer service reps. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

JULY 26, 2010

Of course the response depends upon lots of variables, including whether the company is in a fund-raising mode (in which case the CEO may be spending up to 80% of his or her time on this alone). Email readers continue here.] It is from over a thousand of these CEO presentations over the years that I attempt to make these generalities.

Class 120

Class Organization Customer Custom 120

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. In Art Of The Start , you encourage your readers to be responsive and to strive to return emails within 24-hours. Basically, everything is free.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

InfoChachkie

JULY 21, 2011

We help companies reward their employees with perks. Perks are one of the most cost effective ways for a company to recruit and retain employees. How extensible do you see BetterWorks’ business model with later stage companies, where dental plans do matter? “We Those companies are spending up to $300 per employee per month.

Summary 246

Summary Tips Sales Entrepreneur 246

socalTECH

MAY 7, 2010

SciVee recently inked a major deal with Thomson Reuters, and Marc tells us a bit about that deal as well as the company's business. That helps the reader figure out what are the key elements of the research, and whether the reader wants to spend more time digging into the article. How did you get involved in the company?

Journal 124

Journal Technical Review UCSD Web 124

Berkonomics

FEBRUARY 14, 2011

There are four basic ways to increase the cash position of a company: inject cash through borrowing or investment, decrease spending or payments on debt, increase efficiency of operations, and increase revenues or advance payments from customers. Email readers continue here.] Let’s examine decrease in spending first.

Services 159

Services Statistics Startup .Net 159

InfoChachkie

DECEMBER 10, 2012

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition.

News 198

News Sites Startup RSS 198

socalTECH

JUNE 15, 2011

For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? Eric Frankel: StarGreetz is a digital media content company, that allows brands to stand out in a very cluttered marketplace. It literally lets them talk to their customers in a never-before way, on a one-on-one basis.

Entertainment 159

Entertainment Startup Class Santa Barbara 159

Both Sides of the Table

AUGUST 14, 2011

I was recently approached by Fast Company to comment on “crisis management&# at startups in the wake of the Airbnb “ranksackgate&# story. I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. Understand the Gravity of the Situation for Your Customers.

Startup 329

Startup Press Training Media 329

Berkonomics

JANUARY 20, 2010

Email readers continue here.]. Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally-generated funds. Venture capital comes with a cost, and there are no bargains for the company when taking such an investment.

Venture Capital 174

Venture Capital Invest Class Entrepreneur 174

Both Sides of the Table

JULY 25, 2010

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. He first worked hard to get him to be an advisor to the company.

Guide 293

Guide Funding Venture Capital Technical Review 293

InfoChachkie

FEBRUARY 24, 2011

Seth attended UCSB but dropped out to start a denim company. . Without their buy in, we don’t get the opportunity to interact with end customers. Your team operates out of a barn on your idyllic, coastal property, yet you have created a world-class product. It drives revenue & engages guests." Droid or iPhone?

Startup 233

Startup Design Mobile Social Network 233

socalTECH

NOVEMBER 25, 2008

The firm is announcing a substantial Series D funding round today, so we spoke with the firm's CEO, Jason Howe, to get the details on the company and what it's doing. Unlike Walmart, you don't have to walk through a reader or interrogator, because we have an active tag with a five year asset life, saying here I am. Congrats on funding.

Startup 113

Startup CTO Hire Resource Venture Capital 113

Both Sides of the Table

OCTOBER 22, 2009

Only Hire A+ People Who Punch Above Their Weight Class. I believe that you should always hire people are are looking to “punch above their weight class,&# which means to hire people who want to be one league above where they are today. Weight Class : Let’s take sales. I’m not one of those. Your solution?

Startup 327

Startup Sales Class CIO 327

InfoChachkie

JULY 14, 2009

You are forty, out of a job, a newlywed, your wife is expecting a baby, you don’t own your own home, you have no specialized qualifications, the only company you ever launched went bankrupt and you have just been sentenced to one year in jail.”. Excel at classes that interested you and perform poorly in those which did not.

Entrepreneur 153

Entrepreneur Ideas Writing Startup 153