Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. Netflix announced the changes to its company via a blog post. No, probably not.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

MAY 30, 2022

According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Networking is all about marketing yourself and your company.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

FEBRUARY 12, 2022

Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. In summary, change will happen.

Startup 116

Startup Training Statistics Summary 116

Startup Professionals Musings

MARCH 9, 2022

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries.

Case Study 139

Case Study Customer Custom Tool 139

Startup Professionals Musings

MARCH 18, 2020

It’s important to note slippage indicators, including less internal feedback on requirements to fight competitors, and more focus inward than outward on customers needs and trends. Assess many change initiatives have come to fruition from your team, visit a couple of key customers and listen for future needs, and study your newest competitor.

Metrics 122

Metrics Training Satisfaction IBM 122

Startup Professionals Musings

JANUARY 25, 2023

As a business consultant, I can get you started in this transformation, but I was pleased to see more detailed guidance, including things to watch out for, in a recent book, “ The Ecosystem Economy ,” by Venkat Atluri and Miklos Dietz, both senior partners at McKinsey & Company with much experience.

Outsource Development 140

Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

MAY 11, 2019

Technology is not the solution per se , but it provides the key enablement, drivers, and support for the required flexibility, integration, communication, metrics, and affordability that are required in the workplace today. Company values must include respect for the environment and social good. No one is happy or satisfied.

Company 78

Company Companies Coach Satisfaction 78

Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. For example, Starbucks found initial success with professionals aged 25 to 40 in urban areas and with moderately high income but later looked to a new market of millennials who wanted a place to sit and chat, study or work.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

NOVEMBER 11, 2019

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JULY 26, 2021

For larger and mature companies, the hard part seems to be giving up the familiar space that isn’t working so well anymore, so that you can focus on a new segment or opportunity. It’s a tough world even for big-company generalists, who take on the complexities of product diversification. Well-articulated goals and metrics.

Startup 154

Startup Resource Entrepreneur Metrics 154

Startup Professionals Musings

FEBRUARY 11, 2022

Technology is not the solution per se , but it provides the key enablement, drivers, and support for the required flexibility, integration, communication, metrics, and affordability that are required in the workplace today. Company values must include respect for the environment and social good. No one is happy or satisfied.

Coach 132

Coach Satisfaction Startup Organization 132

Startup Professionals Musings

APRIL 30, 2021

According to consistent feedback over the past several years, even in the best companies, employees seem stuck at less than 40 percent happy and "fully engaged.” Every study shows that people are really engaged in their work, if they feel that it has value and purpose. Show people the meaning and purpose of their work.

Satisfaction 168

Satisfaction Coach Resource Tool 168

Startup Professionals Musings

SEPTEMBER 1, 2019

According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics.

Startup 97

Startup Sales Metrics Guide 97

Frank Addante

MAY 18, 2016

At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. When you’re telling your story, include a hero: someone who is a champion of your company’s purpose. Details can come in the form of concrete deliverables, metrics, and results. They have lofty goals, and take risks.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. When you’re telling your story, include a hero: someone who is a champion of your company’s purpose. Details can come in the form of concrete deliverables, metrics, and results. They have lofty goals, and take risks.

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

MAY 12, 2019

Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. In summary, change will happen.

Startup 94

Startup Training Statistics Summary 94

Startup Professionals Musings

JUNE 10, 2019

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries.

Case Study 93

Case Study Customer Custom Tool 93

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

MAY 31, 2015

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world.

Startup 106

Startup Social Media Entertainment Metrics 106

InfoChachkie

APRIL 30, 2012

One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions.

Study 243

Study Advertising Research Customer 243

Startup Professionals Musings

JULY 17, 2019

He outlines six dimensions of a winning business strategy, with some practical, research-based steps that I like, to focus on in achieving extraordinary results: Above all, deliver an exceptional total customer experience. This requires constant study of what your customers value, what competitors offer, and your target market.

Technical Review 87

Technical Review Customer Custom Competition 87

Startup Professionals Musings

DECEMBER 6, 2017

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 18-fold over the past 5 years, reaching 7.2 Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

JUNE 2, 2019

In this era of rapid change, you can’t afford to stop learning, or you will find that your competitors, your customers, and your team, may soon be following someone else. In fact, you may have noticed in a recent study , that the business CEO turnover rate last year was the highest in 10 years, and may go even higher this year.

Tips 97

Tips Mentor Coach Metrics 97

Startup Professionals Musings

FEBRUARY 4, 2015

According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics.

Startup 108

Startup Sales Metrics Entrepreneur 108

Startup Professionals Musings

APRIL 6, 2014

In a recent study by networking giant Cisco , the world’s yearly mobile data traffic grew 81% in 2013 and will reach 1.3 Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world.

Startup 99

Startup Social Media Entertainment Metrics 99

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. Most of this advice boils down to an argument in favor of basic planning before starting a company or raising money. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. VCs (and LPs) have a vested interest in having more data, whether they want to invest in your company / firm or not.

Funding 336

Funding Venture Capital Startup Email 336

Startup Professionals Musings

MAY 7, 2017

Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. In summary, change will happen.

Startup 56

Startup Training Statistics Summary 56

Startup Professionals Musings

JANUARY 11, 2014

Chris Musselwhite and Tammie Plouffe, in an HBR article a couple of years ago on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. In summary, change will happen.

Entrepreneur 110

Entrepreneur Startup Training Statistics 110

Startup Professionals Musings

SEPTEMBER 13, 2017

According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. These only come with the proper training, investment in tools, and focus on customer relationships. Managing business growth is more than metrics.

Startup 56

Startup Sales Metrics Guide 56

Startup Professionals Musings

NOVEMBER 3, 2013

According to one study , only 45% of Founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. Weinfurter, who has made the leap a couple of times himself, and spent many years consulting with other companies who have done the same.

Sales 96

Sales Metrics Startup Entrepreneur 96

Startup Professionals Musings

FEBRUARY 23, 2018

Being a consultant is a role that works with big companies, but I have found that it doesn’t get much traction in small businesses and startups. Adopt a project-based revenue model with metrics. Leadership by example works at all levels of a company. Treat every business as a customer, not a client.

Social Media 56

Social Media Software Review Customer Custom 56

InfoChachkie

MARCH 3, 2014

August Scott began her Zappos career in their customer support call center. Augusta''s rise from Zappos'' call center was enabled by the Company''s culture, which encourages personal growth. I started in the call center, in the customer loyalty department. A version of this article previously appeared on Forbes. and I loved it.

Coach 182

Coach Startup Study Customer 182

Startup Professionals Musings

SEPTEMBER 18, 2015

In fact, most small companies still pay many key employees by the hour, without regard to their output. Based on my own many years of experience as both an employee and an executive, here are my key recommendations to improve your business productivity, traction and momentum: Implement business metrics, and tie incentives to results.

Training 105

Training Entrepreneur Tool Metrics 105

Startup Professionals Musings

JUNE 10, 2017

True business success and leadership starts with real personal values, extends to building a team, and finally to inspiring customers and your community. I fully support and appreciate his case studies and conclusions on specific required personal initiatives, and how these can change people, organizations, and even entire industries.

Case Study 55

Case Study Customer Custom Entrepreneur 55

Startup Professionals Musings

NOVEMBER 29, 2012

Chris Musselwhite and Tammie Plouffe, in an HBR article a couple of years ago on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. In summary, change will happen.

Startup 93

Startup Training Statistics Summary 93