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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100
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Congrats To The Presenting StartupDemo Companies!

Tech Zulu Event

After weeks of StartupDemo submissions we are now ready to announce the participating startup companies for the StartupDemo event being held at Wokano Sept. We took great consideration for every startup company that applied. We took into account innovation and entrepreneurship, style and appeal, originality, community, and value.

Company 106
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When Should Technical Founders Become CEO?

Both Sides of the Table

Much has been written about when it is time to hire a “professional CEO” to run a startup company and of course that has long been a norm in Silicon Valley when founders find that their inexperience may be a limiting factor in company growth ( know as the Peter Principle ). So why did Larry need to return?

CTO Hire 309
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4 Tools to Help Startups Find Quality Leads

Tech.Co

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. You need to find lead gen tools that will convert leads, fill your sales funnel, and increase your revenue effectively. Your registration comes with 60 credits.

Tool 79
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Interview with Scott Saunders, Payoff.com

socalTECH

Scott Saunders, the CEO and co-founder, of the company is hoping to change that, by providing tools to consumers to help pay off their debt and achieve their life goals. I built up the company, the Walz Group, with partners. 500 company. The company is doing great, and now has more than $30 million in revenues.

Startup 197
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. What makes their story more remarkable, in the age of 20-something billionaires, is that both of the company’s founders are in their 50’s.

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The Danger of Crocodile Sales

Both Sides of the Table

They don’t take the time to realize what your true motivations are because they’re too busy telling you what they THINK you want to hear. Trust me – your chances of selling are much lower if you’re talking rather than actively listening. Let’s assume you run a Customer Support software company.

Sales 314