Startup Professionals Musings

JULY 10, 2021

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Customer 173

Customer Custom Social Media Outsource Development 173

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

JUNE 14, 2013

Followers of the company''s Facebook page, blog, and Twitter feed are familiar with the steady drumbeat of cute dog and puppy photos that the company is always sharing--and, might now be familiar with DogVacay''s online peer-to-peer marketplace. kennel boarding media social dogvacay photos cute' Does it work? READ MORE>>.

Customer 216

Customer Custom Santa Monica Social Media 216

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

Customer 168

Customer Custom Marketing Social Media 168

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 171

Customer Custom Social Media Design 171

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424

Product Platform Advertising Acquisition 424

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model?

Customer 166

Customer Custom Conference Social Media 166

Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

Customer 158

Customer Custom Social Media Satisfaction 158

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. What is Fliptu?

Social Media 268

Social Media Media Social Network Seed Funding 268

Startup Professionals Musings

APRIL 22, 2020

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

Social Media 126

Social Media Media Ideas Writing 126

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.

Customer 140

Customer Custom Social Media Metrics 140

Both Sides of the Table

NOVEMBER 27, 2011

There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. should companies do spreadsheets / plan / have a hypothesis for success? how do you handle internal company morale? what is the importance of social media? Little money.

Social Media 301

Social Media Startup Metrics Media 301

Startup Professionals Musings

JUNE 28, 2023

This is counter to the traditional business premise of “control,” so many companies are still pushing back. Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control.

Social Media 112

Social Media Media Software Review Social Network 112

socalTECH

MARCH 24, 2021

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

Networking 203

Networking Marketing Social Media Organization 203

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

SEPTEMBER 19, 2021

In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement. The challenge of every startup is finding that balance between solving a real problem today, and giving customers the courage to make a leap forward.

Companies 152

Companies Company Startup Customer 152

Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. The company name sounded Chinese – Huy Fong Foods. So he made hand-made batches in a bucket and drove it to customers in his van. I know it’s what I look for when I want to back companies.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

Both Sides of the Table

JUNE 17, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Customers sometimes buy things spontaneously without thinking through what their actual need is. ” In truth many companies had no idea why they actually needed Facebook Likes but there was still a pain point.

Sales 367

Sales Slides Startup Customer 367

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. Growth hacking is a mentality that a company needs to be committed to.

Technical Review 384

Technical Review SEM SEO Marketing 384

SoCal CTO

JANUARY 5, 2011

500 Hats , January 10, 2010 Developing new startup ideas - Chris Dixon , March 14, 2010 Batch Processing Millions and Millions of Images - Code as Craft , July 9, 2010 jQuery Plugin: Give Your Characters a NobleCount - The Product Guy , March 23, 2010 How do the sample Series Seed financing documents differ from typical Series A financing documents?

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Both Sides of the Table

DECEMBER 3, 2013

But what if you’re a credit card company and you want to know where to find your next customers? Already 2/3rds of our customers are ingesting 2 or more data sources including Facebook, Tumblr, WordPress, Bit.ly If you want to read the company’s take on their funding their official announcement is here.

Social Media 358

Social Media Yammer Invest Organization 358

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. We all have a natural inclination to emulate those we like and admire.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Customer 133

Customer Custom Satisfaction Examples 133

Startup Professionals Musings

OCTOBER 17, 2020

I hear this term every day, wrongly applied to new social media site, or a new productivity tool. Companies with huge existing install bases and infrastructures, such as oil companies or auto manufacturers, often present major roadblocks to the implementation of alternative solutions outside their control.

Customer 167

Customer Custom Startup Outsource Development 167

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. It’s actually quite hard to lay out an annual company strategy that is articulate and underpinned by facts.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Customer 114

Customer Custom Satisfaction Metrics 114

TechCrunch LA

MARCH 11, 2020

These days, most of the games developed need to be social, multi-platform and extensible, but there are only a few developers with the expertise to bring those toolsets to the profusion of new games that crop up every year. In a way it’s a complement to the front-end game engines from companies like Epic, the creator of Fortnite.

Riot Games 135

Riot Games Development Develop Companies 135

Startup Professionals Musings

DECEMBER 18, 2021

Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank. Brands are people first. According to Chris Malone and Susan T.

Customer 109

Customer Custom Commerce Social Media 109

Startup Professionals Musings

FEBRUARY 4, 2023

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. The explosion of self-reporting on social media has led us to provide very intimate details of ourselves.

Customer 115

Customer Custom Social Media Research 115

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

MARCH 26, 2022

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. It’s a dynamic customer environment out there.

Customer 107

Customer Custom Technical Review Social Media 107

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). The other major pilot customer was. I have been using the basic awe.sm

Marketing 307

Marketing Technical Review Startup SEM 307

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. But succinctly this press places a marker in the ground for your company. I saw your big announcement ” Psychological I know.

Startup 355

Startup Funding News Press 355

TechCrunch LA

JANUARY 26, 2022

The email recounts some of the company’s recent mistakes, including prioritizing strategic projects that “distracted” the company from its core beauty business and that executives “got ahead of ourselves on hiring.”. The tech team layoffs are notable for a beauty retailer that has often described itself as a technology company.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197