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Is your strategic partnership just a glorified press release?

Berkonomics

Celebrating that strategic partnership Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” And sometimes that’s all we end up doing.

Press 156
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Press release partnerships: Worth the effort?

Berkonomics

Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Why would this partnership – one that benefits both companies – fail to succeed?

Press 120
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Learn processes from your employees at work

Berkonomics

Over fifty years ago, I was CEO of a record manufacturing company in Hollywood. We were the only such facility on the West coast to provide and control the entire process from studio, through finished vinyl record pressings in the same building, therefore able to promise quality control others could only dream about.

Press 156
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Insights: Don't Worry, Your Email is No More Dangerous Today

socalTECH

Yesterday's big email privacy/hacking news was the hacking of a database of millions of emails at email marketing provider Epsilon. In case you have not seen it yet Epsilon, one of the largest ESP (Email Service Providers), had their database of millions of emails hacked on March 30th. READ MORE>>.

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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. People judge you and your company in the first few seconds. These days the media formats range from email, phone, radio, television, to social media. Handling different media formats.

Press 96
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A personal story about quality control

Berkonomics

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 156
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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. PR is an insanely valuable activity in early-stage companies. They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press.

Press 415