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InfoChachkie
JULY 23, 2012
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. “…companies should… focus on building amazing products. If you have $hitty products, the marketing is impossible.
Both Sides of the Table
MARCH 27, 2011
This is a post to help you figure out why you should write and what you should talk about. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.
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InfoChachkie
SEPTEMBER 10, 2012
What American tech company is the coolest? Talented employees look for a number of tangible and intangible factors when deciding among multiple employment offers, including a company's cool factor. As such, a reputation as a cool company is a competitive advantage to be cultivated and coveted. About a decade ago, when Yahoo!
Both Sides of the Table
DECEMBER 5, 2010
emerge and are there any lessons to be gained about the future? asymmetry, real-time, curated RSS / link-sharing]. Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version.
InfoChachkie
NOVEMBER 5, 2012
However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. During the late 1980's, Steve accepted a senior executive role at SuperMac, a Macintosh graphics card company that Steve jokes was, “Fifth in a group of three.". 11% To 68% Market Share. Good News Bad News.
InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.
InfoChachkie
JULY 30, 2012
I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.
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