Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

socalTECH

NOVEMBER 10, 2022

In more continuing turmoil at Twitter, new owner Elon Musk is reportedly ending the ability to work remotely at the social media company, and is demanding employees put in "at least" 40 hours in person at the office each week. The report--from Bloomberg--said that the new rules kick in immediately.

Demand 113

Demand Social Media Report Sites 113

L.A. Business Journal

JULY 21, 2020

the Santa Monica-based social media company, reported earnings results for the second quarter ended June 30. While the company has beaten revenue expectations, it continues to see an increase in net loss.

Santa Monica 130

Santa Monica Social Media .Net Report 130

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Should Tech Giants Stop Trying to Make Social Commerce Happen?

Social Media 148

Social Media Startup Commerce News 148

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

socalTECH

JUNE 15, 2021

Los Angeles-based TrillerNet, the parent company of social media app Triller, is now looking at hitting the public markets via a direct listing, according to Reuters. The company is currently led by CEO Mahi de Silva, and reportedly is expecting revenues of more than $250M in 2021.

Marketing 113

Marketing Social Media Los Angeles Media 113

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 115

Social Media Media Startup Social Network 115

socalTECH

JULY 21, 2020

has reportedly launched an investigation into accusations of racism and sexism in the company, according to a report from the Business Insider. The investigations are allegedly over "whitewashing" within Snap, and disparagement of Block representation in media, according to the report. Venice, California-based Snap Inc.

Report 113

Report Venice Media Social Media 113

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. LA-based Science Inc.,

Social Media 82

Social Media Media Marketing Startup 82

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

Startup Professionals Musings

FEBRUARY 26, 2022

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Media 118

Media Tips Social Media Startup 118

socalTECH

MARCH 27, 2014

A number of Southern California angel investors, and one of its venture firms, have scored an exit over at social media influence measurement startup Klout , as the San Francsco company said Thursday that it is being acquired by Lithium Technologies. The deal is reportedly worth $200M. READ MORE>>.

Southern California 182

Southern California Acquisition SoCal Social Media 182

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

StartUp Beat

NOVEMBER 14, 2017

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests.

Social Media 40

Social Media Software Review Media Marketing 40

TechCrunch LA

FEBRUARY 6, 2022

The Facebook parent-company saw its stock price get bludgeoned after a bad earnings report showcased that Apple’s ad-blocking changes are shaving billions off its books and the company’s crown jewel — the Facebook platform — has stopped growing and actually shrank this quarter.

Marketing 246

Marketing Newsletter Technical Review News 246

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. We have published 74 different magazine titles over the last 30 years. That was our plan.

Media 150

Media Report Advertising Content 150

socalTECH

SEPTEMBER 1, 2011

An analysis of the most social-media savvy cities, released this week, ranked the City of Ventura as number 4 in its list of cities with the most social companies, based on the social media usage of business people.

Ventura 208

Ventura Orange County Social Media Report 208

socalTECH

NOVEMBER 1, 2018

Venice, California-based Snap , the parent firm of Snapchat , has sued social media influencer and actor Luka Sabbat for failing to promote the company's Spectacles in posts.

Snapchat 113

Snapchat Venice Social Media Report 113

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424

Product Platform Advertising Acquisition 424

TechCrunch LA

APRIL 23, 2018

Brud , the actual company behind one of Instagram’s most popular virtual influencers (it’s a thing), has raised millions of dollars from Silicon Valley investors because this is 2018 and everything is awful. Our sources put the company’s funding somewhere around $6 million in its recent funding round. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Xconomy

JANUARY 3, 2018

One of the largest and most consequential data breaches in 2017 afflicted credit reporting agency Equifax, and it was hardly the only victim. These revelations led to Congressional investigations, and pledges by social media companies to better curate the content flowing through their platforms. Have all these.

Technical Review 71

Technical Review Social Media News Software Review 71

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

TechCrunch LA

JANUARY 26, 2022

The email recounts some of the company’s recent mistakes, including prioritizing strategic projects that “distracted” the company from its core beauty business and that executives “got ahead of ourselves on hiring.”. The tech team layoffs are notable for a beauty retailer that has often described itself as a technology company.

CTO Hire 197

CTO Hire Layoffs Commerce Email 197

Startup Professionals Musings

OCTOBER 23, 2022

As an advisor to entrepreneurs and a technologist, I’m happy to report that the tide may be turning, and we are experiencing a new era of opportunity for entrepreneurs, and a new appreciation of the power of the digital world. Google scores high for tools, location, and social media data sharing, but not for biometric data.

Social Media 107

Social Media Tool Google Yahoo 107

socalTECH

AUGUST 11, 2017

in cash for Zenly , the developer of a location-based social media app, in May, the company disclosed in its quarterly results on Thursday. Earlier reports had placed the acquisition of Zenly at between $250M to $350M. Los Angeles-based Snap Inc. paid $213.3M Snap said it paid $196.1M in cash paid to sellers, $9.3M

Pricing 113

Pricing Social Media Acquisition Los Angeles 113

socalTECH

AUGUST 29, 2013

According to Los Angeles-based MomentFeed , the lead location where consumers are taking photos at retailers is Starbucks, which the company found had the most number of photos taken and posted on Instagram. momentfeed instagram analysis software analytics social media' READ MORE>>.

Social Media 185

Social Media Los Angeles Media Activity 185

Startup Professionals Musings

MAY 6, 2023

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Peruse company reports from your business domain. Modern libraries are still worth a visit. Conduct your own customized market research.

Statistics 120

Statistics Research Report Newsletter 120

socalTECH

DECEMBER 23, 2016

Venice, California-based Snap , the parent company of Snapchat , has opened up an office in China, according to job posts and information surfaced via Chinese social media this week. The new office, in Shenzhen, will work on R&D for the company's new Spectacles product, its camera-enabled sunglasses product.

Snapchat 100

Snapchat Venice Social Media Report 100

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Startup Professionals Musings

DECEMBER 3, 2022

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Internally, you may need a video summary report of monthly value.

Social Media 125

Social Media Summary Startup Mentor 125

socalTECH

DECEMBER 10, 2013

Los Angeles-based technology incubator and studio Science said today that it has hired on Matt Monahan as its new Vice President of Social Media Marketing. Monahan was most recently at AlphaBoost, a startup which was building Facebook advertising reporting software. science executive incubator accelerator social alphaboost'

Marketing 178

Marketing Incubator Social Media Google 178

Startup Professionals Musings

JANUARY 26, 2020

As an advisor to entrepreneurs and a technologist, I’m happy to report that the tide may be turning, and we are experiencing a new era of opportunity for entrepreneurs, and a new appreciation of the power of the digital world. Google scores high for tools, location, and social media data sharing, but not for biometric data.

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

OCTOBER 16, 2022

They couldn’t possibly understand the new social media culture, new technologies, or have the determination to beat their younger counterparts in the market. Yet credible reports on current trends tell us just the opposite. Today people over 55 are almost twice as likely to create successful startups as Gen-Y, age 20 to 34.

Technical Review 147

Technical Review Software Review Entrepreneur Report 147

Startup Professionals Musings

MAY 22, 2019

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. On the social media side, the stakes are just as great.

Press 96

Press Entrepreneur Social Media Training 96

socalTECH

JANUARY 31, 2017

the parent company of Snapchat is now expected as early as this week, as reports say the company has selected the New York Stock Exchange (NYSE) for its listing. The company's IPO is rumored to value the company at more than $25 billion. The highly anticipated IPO filing for Venice, California-based Snap Inc. ,

Snapchat 100

Snapchat Report Venice Company 100

Startup Professionals Musings

JULY 7, 2021

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Every reported problem likely means that many similar ones went unreported. Resist cancelling existing social media accounts.

Social Media 144

Social Media Media Summary Satisfaction 144