Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Display advertising. Email marketing. Yet it is more alive than ever before.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

MARCH 6, 2020

The result is that you often take a big financial hit, and lose key customers, before you realize that the change didn’t work. For example, several years ago Apple was so convinced that their new Apple III model would be a winner that they rolled it out broadly, rather than do a controlled release first with some key customers.

Sample 124

Sample Customer Custom Tool 124

InfoChachkie

OCTOBER 12, 2015

On a micro level, you can do your part to fix tech's gender problem by recruiting people with diverse backgrounds and place them in a company culture that rewards those who challenge the status quo. One of these bright lights is Santa Barbara-based HG Data - developers of the world's largest competitive-intelligence database. <Note:

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Company Companies Santa Barbara Education 100

Startup Professionals Musings

AUGUST 19, 2022

It’s the same for customers and products, where analytics have long proven their value. Efficiency in the workplace is the time it takes to do something, but it can ignore work quality and customer impact. Most companies I know will claim to be busy collecting and analyzing data, but very few actually use it to drive people management.

Tool 121

Tool Statistics Entrepreneur Metrics 121

Berkonomics

SEPTEMBER 19, 2019

If so, is it one critical customer or a trend? Is it time to focus more resources upon collections, credit research, or even time to “fire some customers” who continually break your rules or take up too much of your resources? A missed cash discount by your accounting department probably means that cash flow is getting tighter.

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News Statistics Resource Sales 120

Startup Professionals Musings

JANUARY 9, 2022

Start by reviewing current statistics, like the recent Social Media Marketing Benchmark Report 2022 , to learn which social media sites are most popular, which features drive the most impact today, and how other social media marketers have maximized their efforts and seen the greatest ROI. Pick the ones that fit your desired outcome.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

NOVEMBER 11, 2019

Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. More and more company and personal services are being virtualized to the Cloud. Crowdsource: putting your audience to work beyond customers.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

AUGUST 30, 2021

You will be controlled by your customers, investors, lenders – and you are personally responsible for answering to all of them, all of the time. It helps to work in a similar company before you start your own. Examine the marketplace and your competition. Say hello to multiple new bosses. Evaluate how well you work with others.

Entrepreneur 169

Entrepreneur Startup Statistics Guide 169

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. Yet according to other statistics, vanishing few of these ever generate a significant profit. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Marty Zwilling.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

MAY 8, 2022

That’s not an attractive statistic if you crave control and power. Should you start a company solo or find co-founders to help you? Should the founder keep the company small, try to adapt, or step aside in favor of a seasoned business executive? You can’t have it all, just like your startup can’t be all things to all customers.

Startup 130

Startup USC Entrepreneur Statistics 130

Startup Professionals Musings

MAY 12, 2019

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. The following initiatives that Chris and Tammie define for large companies apply just as directly to startups: Improve change awareness.

Startup 94

Startup Training Statistics Summary 94

TechCrunch LA

SEPTEMBER 7, 2021

Besides Sense, MuteSix’s former and current clients include companies such as Adidas, Petco, Ring and Theragun, to whom it provides a full range of marketing services, including top-notch direct response videos. In today’s highly competitive ad environment, both content and data are kings. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Berkonomics

OCTOBER 25, 2012

In past insights, we’ve explored data gathering and dashboards for tracking the most important information to manage your company. If so, is it one critical customer or a trend? Three weeks later, the Board received a communication from the CEO that the company had only weeks of cash left and immediately needed another round.

News 166

News Statistics Resource Sales 166

Startup Professionals Musings

MAY 31, 2015

Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. More and more company and personal services are being virtualized to the Cloud. Crowdsource: putting your audience to work beyond customers.

Startup 106

Startup Social Media Entertainment Metrics 106

StartUp Beat

JULY 26, 2017

Broadband access in the US has come under both scrutiny and criticism recently with a lack of competition being blamed for sub-par services. BroadbandNow, a free-to-use website shines a light on possible alternatives for customers. Nick Reese, Co-Founder and CEO at BroadbandNow. “By

Software Review 40

Software Review Technical Review Competition Statistics 40

Startup Professionals Musings

NOVEMBER 15, 2019

It’s the same for customers and products, where analytics have long proven their value. Efficiency in the workplace is the time it takes to do something, but it can ignore work quality and customer impact. Most companies I know will claim to be busy collecting and analyzing data, but very few actually use it to drive people management.

Metrics 98

Metrics Tool Statistics Entrepreneur 98

Startup Professionals Musings

DECEMBER 6, 2017

Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. More and more company and personal services are being virtualized to the Cloud. Crowdsource: putting your audience to work beyond customers.

Startup 55

Startup Social Media Entertainment Metrics 55

TechCrunch LA

DECEMBER 31, 2022

Yet despite billions in VC money and plenty of hype , the future that micromobility companies promised still hasn’t quite arrived. Plus, cities that allowed shared e-scooter companies in their midsts are increasingly making it difficult for scooter companies to operate sustainably. So what if there are accidents?

Los Angeles 257

Los Angeles San Pedro Santa Monica Study 257

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. Sales is simply defined as income from customer purchases of goods and services, minus the cost associated with things like returned or undeliverable merchandise. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

NOVEMBER 14, 2012

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. Sales is simply defined as income from customer purchases of goods and services, minus the cost associated with things like returned or undeliverable merchandise. Cost of customer acquisition.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

JANUARY 16, 2017

Of course, a company still needs to make a profit to survive, but supporting a worthy cause can be the most profitable brand building you can do. As an advisor to many new businesses, I see a host of advantages for every new business by being socially responsible today: Expands the potential customer target market size.

Customer 64

Customer Custom Statistics Pricing 64

Both Sides of the Table

OCTOBER 31, 2010

In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. Or the sales decks will all be customized by your “feet on the street&# and won’t resemble the way you THINK your company is being positioned.

Sales 286

Sales Newsletter Technical Review Activity 286

Startup Professionals Musings

MAY 7, 2017

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. The following initiatives that Chris and Tammie define for large companies apply just as directly to startups: Improve change awareness.

Startup 56

Startup Training Statistics Summary 56

Startup Professionals Musings

JANUARY 11, 2014

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. The following initiatives that Chris and Tammie define for large companies apply just as directly to startups: Improve change awareness.

Entrepreneur 110

Entrepreneur Startup Training Statistics 110

Startup Professionals Musings

APRIL 6, 2014

Facebook has created an environment where millions of people can hold billions of conversations with people and companies, transforming how people expect to interact with each other and the world. More and more company and personal services are being virtualized to the Cloud. Crowdsource: putting your audience to work beyond customers.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. Yet according to other statistics, vanishing few of these ever generate a significant profit. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Marty Zwilling.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

AUGUST 10, 2019

That’s not an attractive statistic if you crave control and power. Should you start a company solo or find co-founders to help you? Should the founder keep the company small, try to adapt, or step aside in favor of a seasoned business executive? You can’t have it all, just like your startup can’t be all things to all customers.

Startup 97

Startup USC Entrepreneur Statistics 97

Startup Professionals Musings

MARCH 18, 2019

As an advisor to entrepreneurs for many years, I strongly disagree, and still see the value of at least combining intuition with logical analysis, as we face customers and markets driven by relationships, emotions, and unpredictable social trends. The venerable Steve Jobs was reportedly in the same category.

Examples 81

Examples Tool Statistics Tips 81

Startup Professionals Musings

NOVEMBER 29, 2012

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. The following initiatives that Chris and Tammie define for large companies apply just as directly to startups: Improve change awareness.

Startup 93

Startup Training Statistics Summary 93

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Plan to update this roadmap at least once a month, based on results, new information, and competition.

Startup 96

Startup Social Media Content Paid Search 96

Tech Zulu Event

SEPTEMBER 28, 2015

According to the Bureau of National Affairs (BNA), competitive markets and talent acquisition is driving big data analytics. These technology solutions allow large companies to utilize software products to source, screen and select hiring candidates. Therefore, the HR managers spend less time reviewing and comparing applications.

Software Review 40

Software Review Statistics Technical Review Screening 40

Startup Professionals Musings

SEPTEMBER 14, 2011

The solution is to establish and maintain a culture and processes that don’t view change as a discrete event to be spotted and managed, but as an ongoing opportunity to improve competitiveness. The following initiatives that Chris and Tammie define for large companies apply just as directly to startups: Improve change awareness.

Startup 94

Startup Marketing Training Statistics 94

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Display advertising. Email marketing. Yet it is more alive than ever before.

Social Media 55

Social Media SEM Startup Advertising 55

socalTECH

MAY 17, 2018

The insurance industry is an old industry, with a lot of contradictions--it's one where the more claims insurers pay to help customers, the less money the insurers make--and it's also one that hasn't been disrupted much yet by technology. Insurance companies collect money from everybody to provide their service.

Technology 165

Technology Startup West Los Angeles Platform 165

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Plan to update this roadmap at least once a month, based on results, new information, and competition.

Social Media 93

Social Media Content Startup Web 93

socalTECH

MARCH 31, 2014

In today''s electronic world, there is an immense number of data sources creating millions of data points that companies are hoping to make sense of. There are lots of products that might look for any mention of a product name or company name, and yes, we do that--but more importantly, we are also analyzing situations that arise.

Orange County 245

Orange County Startup News IBM 245

Startup Professionals Musings

JANUARY 11, 2016

These days, there are over 150 credible market-research companies online sizing opportunities, including Nielsen and Gartner. Interact with real customers to validate passion in their feedback. Use social media and live customers to eliminate any reality distortion in your internal perception of value. And he is an optimist.

Startup 62

Startup Ideas Entrepreneur Statistics 62