socalTECH
MARCH 11, 2014
According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. CampaignEQ said it tool starts at $19 a month. The two came up with the idea for CampaignEQ from their time at Beachmint.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.
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socalTECH
FEBRUARY 16, 2010
We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. How did the company start? So, we decided to go out and do it.
Both Sides of the Table
OCTOBER 8, 2014
Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies.
socalTECH
JUNE 28, 2013
To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. They decided to take what they learned there, to create CampaignEQ (www.campaigneq.com).
Startup Professionals Musings
OCTOBER 3, 2010
Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). All these models start with the advertiser choosing the right search keywords to match user searches. That business model doesn’t compute in the startup stage, but that’s another story.
socalTECH
FEBRUARY 1, 2011
The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. That is starting to show itself in the B2B space. What is Aggregage? He put together a model for attracting an audience.
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