Remove category partnerships
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Nimble Finds $9M In Funding

socalTECH

Santa Monica-based CRM software maker Nimble --let by contact database and software pioneer Jon Ferrara--has raised $9M in a Series A funding, the company announced on Thursday morning. According to Nimble, it will use the funding to scale its product, and accelerate product innovation, strategic partnerships, and customer adoption.

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Demand Media In Ad Partnership With Healthline

socalTECH

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media''s health and fitness site.

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SoftBank bets big on a ‘digital Ellis Island’

TechCrunch LA

Crosscut Ventures, Mubadala Capital, Next Play Capital and Owl Capital also participated in the financing, which brings the Los Angeles-based company’s total raised to $50 million since its 2010 inception. the company says. Before even jumping head first into building a fintech company, they did a lot of work prior,” Karas said.

Platform 299
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170
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Why The Next Generation of Online Video Companies Will be Vertical

Both Sides of the Table

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. The first generation of short-form online video companies seemed to be a bit of a land grab as online video companies were mostly “horizontal” in that they produced video of nearly any genre that could drive views.

Company 150
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Our new customer acquisition has grown and our costs have plummeted. Great stuff!

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SaaS Is Dead, Long Live Software

InfoChachkie

However, the adjective “electric” was eventually dropped when all the devices in a product category utilized the technology. Even Salesforce abandoned it’s silly “No Software” tagline, after the company had to explain in 2015 that it meant, “No legacy software, just cloud software.”. ASP To SaaS To Software.

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