Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. The next part of the margin mix online video companies must get control of is talent margins. The best companies look at data to know what time to post.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

JANUARY 29, 2012

The stakes are high – you are asking an investor for money, a customer for an order, or another executive for a partnership. Badly written letters, long rambling or emotional emails, or an obvious lack of spell checking will brand you as a poor business risk before the message is even considered. Tailor writing to your audience.

Writing 89

Writing Email Tips Startup 89

Berkonomics

JUNE 11, 2015

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. I was fortunate that I could write software and doubly fortunate that my despair at working for ‘the Man’ – and feeling compelled to strike out on my own – coincided with the dawn of the personal computer era.

Customer 120

Customer Custom Writing Southern California 120

Berkonomics

NOVEMBER 21, 2018

Especially when starting a company with personal savings or money from relatives and friends, early signs of success are intoxicating. Each new customer, each mention in the press or online adds to the feeling of early accomplishment. Write your own Hollywood script. The intoxication of a new beginning.

Hollywood 120

Hollywood Writing Press Startup 120

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

Social Media 214

Social Media Customer Custom Media 214

Berkonomics

MARCH 5, 2020

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Why five risks?

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Both Sides of the Table

APRIL 19, 2011

Don’t and you might make one catastrophic mistake that leaves you in the annals of Effed Companies. He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. Here’s a summary of our interview.

Acquisition 304

Acquisition Startup Customer Custom 304

Startup Professionals Musings

FEBRUARY 19, 2021

Another mistake many consultants make is to charge by the hour, and customers lose track and lose confidence as things change. Dress to fit into the company culture, no more, no less. Speak to people, rather than write a document every time you want a change. Have "customers", not "clients." Charge by task or fixed-rate.

Startup 150

Startup Slides Email Customer 150

Tech.Co

DECEMBER 29, 2023

Sign up to Tech.co's weekly newsletter today Please fill in your name Please fill in your email Subscribe By signing up to receive our newsletter, you agree to our Privacy Policy. However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023.

Startup 213

Startup Generative AI Newsletter Tool 213

Berkonomics

JANUARY 13, 2022

How might you view your successful exit from the company you have spent so much effort to build? Email readers, continue here…] But what about the pause to celebrate? To celebrate with your customers, who worry over continuity and look to you for assurances that the transition will not negatively affect them.

Writing 156

Writing Entrepreneur .Net Sales 156

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. THE FULL STORY.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

MAY 14, 2018

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. I’ll explain why in this post. What should not be in your deck?

Funding 239

Funding Venture Capital IP Email 239

Berkonomics

SEPTEMBER 11, 2014

Offer incentives to existing customers to stay, and for competitor’s customers to switch. To keep an existing customer, even if by offering discounts, is much less expensive than the cost of attracting a new one. Recognizing a longstanding customer with an appropriate gesture from the top is best of all. What should I do?

Marketing 199

Marketing Email Customer Custom 199

Both Sides of the Table

APRIL 17, 2010

Thursday night was the unveiling of the newest batch of Launchpad LA companies. The VC’s & executives were then asked to make “commitments&# (in writing) to 3-5 of the companies that they felt they could make some sort of contribution to. Have a look at the companies below. Watch this space.

Company 276

Company Companies Startup Southern California 276

Both Sides of the Table

MAY 27, 2013

Growth like this, this early in a company’s lifecycle rarely happens. Partly out of the fact that in 1 week I depart for England to speak at LeWeb, attend our DataSift board meeting and generally make myself available to the DataSift team to meet their customers, partners and employees. Email updates frequently.

Tips 365

Tips Email Venture Capital CTO Coach 365

Both Sides of the Table

JUNE 23, 2013

I’ve been writing a series on a simple methodology that we used at my first enterprise software company. Simply, this is identifying a customer need that has economic value to them if they can solve it. This solves the customer question, “Why Buy Anything?”. You can’t quantify the value of email yet everybody needs it!”.

Sales 328

Sales Customer Custom Examples 328

Both Sides of the Table

MARCH 2, 2011

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. If I check Twitter it’s usually because I’m waiting for a meeting to start and I never write posts during the day. He’s committed to getting through every email. I read 95% of my email.

Email 287

Email Blogging Venture Capital Writing 287

Berkonomics

MARCH 14, 2019

Of course, we are speaking of increased valuation of your company when we speak of “wealth.” One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. So, let’s examine them and mitigate them.

Outsource Development 120

Outsource Development Ideas Resource Patents 120

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

OCTOBER 8, 2012

Once people who do not know you and have no vested interest in your company's success begin expending their time, money and resources to leverage your value proposition, you are gaining traction. Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders.

Venture Capital 265

Venture Capital RSS Customer Custom 265

Both Sides of the Table

MAY 21, 2018

Some started asking him for very specific analyses to be completed on his data and wanted his company to crunch the numbers. And my specific response that I recommended was to say, “I can send you our standard data pack but honestly I have too many other firms asking for customized data and we simply can’t send each person custom reports.

Funding 217

Funding Newsletter Venture Capital Email 217

TechCrunch LA

JULY 19, 2022

Josh Kaplan and Dee Murthy, both founder and co-CEO of the Los Angeles–based company, started Ghost in 2021 after previously working together at Four Five Group, a men’s apparel business. million in new funding for its predictive inventory recommendation platform, joining other similar companies, including Zippedi and Inventa.

Product 191

Product Funding Technical Review Equity 191

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. an email) to about 35 people.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

JUNE 13, 2018

Remember that the goal of an email to a VC or an introduction from a trusted mutual connection is simply to get you the meeting. You can make it 8–12 pages and the Title Page can say “YourCo Teaser Deck” or “YourCo Company Backgrounder”) so that it’s clear this isn’t your full pitch deck if you want. The key is WHAT you send.

Venture Capital 261

Venture Capital Slides Email Startup 261

Berkonomics

NOVEMBER 17, 2016

Everyone who manages a company or its sales force wants to write as many new deals as possible, and is usually warry about doing anything that might threaten the positive outcome of a pending sale. So, it is common practice to leave an offer containing a discount open, following up. Deadlines are an important sales tool.

Sales 120

Sales Tool Writing Customer 120

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. VCs (and LPs) have a vested interest in having more data, whether they want to invest in your company / firm or not.

Funding 336

Funding Venture Capital Startup Email 336

InfoChachkie

SEPTEMBER 28, 2011

Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. Guy, how would your 2004 book, Art Of The Start , differ, if you were writing it today? If I were writing the book today, there would be a whole chapter or two…about how to use Facebook and Twitter. That doesn’t work.”.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Both Sides of the Table

AUGUST 16, 2011

You should always have a steady stream of “friend of the firm&# hanging around your company. You send them update emails. Hot company. Help them write other stories. One day they’ll write yours. Understanding customer requirement ? You invite them to cocktail parties. Hire Fast, Fire Fast.

Startup 410

Startup Writing Press Venture Capital 410

Berkonomics

NOVEMBER 9, 2017

Email readers, continue here…]. Where else are consumers going to find your product, if no one else is offering it or if other companies offer it, but haven’t found the right niche audience? Keep your customer in mind. Here’s a quick nod to the folks at Colour Graphics for urging me to write this insight.

Marketing 266

Marketing Resource Advertising Social Media 266

Both Sides of the Table

APRIL 21, 2010

In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. I just cover the companies that were funded that week. Also, some of the deals I write about I have actually seen as part of their fund raising process. Enter Xobni.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. Don’t just write a carbon copy of what somebody else is doing.

Blogging 286

Blogging Startup Writing Summary 286

InfoChachkie

MARCH 4, 2013

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time.

Startup 269

Startup Cloud Computing RSS Writing 269

Berkonomics

MARCH 15, 2012

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Second: Market risk. Are you ahead or behind the market with your product or service? And fifth: Competitive risk.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Tech.Co

FEBRUARY 5, 2019

With the sudden death of its founder, Gerald Cotton, customers are owed an estimated $190 million due to a missing password only he knew. A huge amount of cryptocurrency is believed to be stored on a device that is now inaccessible, leaving customers in the dark as to what has happened to their funds. Earlier Troubles for QuadrigaCX.

News 161

News Customer Custom Commerce 161

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Berkonomics

NOVEMBER 26, 2011

Especially when starting a company with personal savings or money from relatives and friends, early signs of success are intoxicating. Each new customer, each mention in the press or online adds to the feeling of early accomplishment. Email readers, continue here.] Relish the experience of creation.

Press 149

Press Hollywood Writing Startup 149

InfoChachkie

JANUARY 4, 2016

During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. In November of 2015, Citrix announced that it will spin out the “GoTo” Division, of which GoToMeeting remains the flagship product, as a standalone public company. I couldn’t spend money fast enough.

SaaS 100

SaaS Yahoo Advertising Customer 100