Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. The buying company many not be able to buy in your time frames.

Customer 324

Customer Custom Marketing Newsletter 324

Berkonomics

MAY 9, 2024

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. A strategic relationship with one or more of the largest customers?

Patents 156

Patents Pricing Ideas Marketing 156

Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 100

Customer Custom Social Media Training 100

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

Customer 133

Customer Custom Social Media Startup 133

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 131

Customer Custom Social Media Training 131

Berkonomics

JUNE 22, 2023

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. A strategic relationship with one or more of the largest customers?

Patents 286

Patents Pricing Ideas Marketing 286

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. For these companies, it looks like a rosy picture. But if you ask anyone in the ecosystem of customer acquisition?—?founders,

Product 424

Product Platform Advertising Acquisition 424

socalTECH

MARCH 24, 2021

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

Networking 203

Networking Marketing Social Media Organization 203

Startup Professionals Musings

OCTOBER 22, 2016

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 97

Customer Custom Social Media Training 97

socalTECH

SEPTEMBER 16, 2019

San Diego-based Deckard Technologies , a new startup founded by serial entrepreneur Neil Senturia, said on Monday that it has raised $4M in funding and launched a new company focused on using artificial intelligence (AI) to identify property tax scofflaws. The company said its latest funding was worth $500,000. READ MORE>>.

Artificial Inteligence 153

Artificial Inteligence Software Technology Riverside 153

Startup Professionals Musings

DECEMBER 2, 2016

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences.

Customer 94

Customer Custom Design Oracle 94

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. I recommend creating new services and products for existing customers.

Customer 54

Customer Custom Technical Review Design 54

TechCrunch LA

SEPTEMBER 10, 2020

Instead of granting permanent access to, there re policy-based pre authorizations that a company can set up defined for specific tasks and roles. Based on a developer’s role and work, they can request and receive access automatically based on the specific parameters defined by a company or security officer.

Los Angeles 308

Los Angeles Chief Technology Officer Culver City Angel 308

socalTECH

JULY 27, 2012

Here's a unique way to figure out a name for your company: run a public survey vetting some of the possible names for your startup. The company--Face It Corp., The company--Face It Corp.,

Company 157

Company Companies Incubator San Diego 157

socalTECH

JUNE 10, 2021

Los Angeles-basd private equity investor K1 Investment Management has made a $120M investment in New York- and London-based >ComplySci, the two companies said this morning. According to ComplySci, it will use the new funding to support new and enhanced solutions for its customers.

Invest 113

Invest Equity Venture Capital Los Angeles 113

Startup Professionals Musings

APRIL 11, 2022

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. A business without well-defined customers is never fundable. Valid customer segments must be quantified for every opportunity. Key activities.

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Funding Activity Customer Custom 133

Startup Professionals Musings

SEPTEMBER 19, 2022

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers. Customize to differentiate, but do it efficiently.

Competition 123

Competition Customer Custom Examples 123

Startup Professionals Musings

JANUARY 31, 2018

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers. Customize to differentiate, but do it efficiently.

Customer 63

Customer Custom Examples Product 63

Xconomy

MAY 14, 2019

CrowdStrike , the cybersecurity company that identified the two Russian government-linked hacker groups that invaded the Democratic National Committee (DNC)’s network during the 2016 presidential campaign, filed publicly for an initial public offering on Tuesday.

Company 46

Company Companies Networking Software 46

Berkonomics

NOVEMBER 25, 2021

Whether it is you or a quality control manager, someone must assure that the product or service you send out to the world will not fail to perform at least to the level of customer expectation, if not to delight those customers most likely to be critical. Third is finance risk. Fourth is competitive risk.

Competition 156

Competition Marketing Class Product 156

Startup Professionals Musings

JUNE 25, 2023

A common initiative I hear from business owners today is their effort to improve the customer experience. To achieve real growth, business leaders need to improve both employee as well as customer experiences. Flexible – listen to allow flex hours and customization. Proactive – timely communication to build trust.

Customer 113

Customer Custom Training Tool 113

Berkonomics

MAY 20, 2021

Enterprise time, as opposed to personal time management, is the sum total of resources available to a company expressed in terms of time – time to develop, to debug, to produce, to deploy, to respond to issues, and to make changes in plans that are not working. But first, identify what those critical resources are in your company.

Resource 156

Resource Outsource Development Metrics Customer 156

Startup Professionals Musings

SEPTEMBER 18, 2012

He has forgotten that new technologies are perceived by most customers as causing more pain than the problems they hope to eliminate. I usually get pushback about the success of all the great technology companies, like Intel and Apple. Is your product tempered with actual market and customer feedback? Marty Zwilling.

Customer 95

Customer Custom Technology Marketing 95

Berkonomics

MARCH 21, 2024

The result of the consulting project… Finally, at the end of the project, we had identified nineteen specific issues, each of which would, if implemented, accomplish one or more of the goals outlined at the start of the project. I have a partner in a consulting practice that specializes in the travel industry.

Sample 156

Sample Report Course Conference 156

socalTECH

AUGUST 4, 2020

Qualified , a startup developing conversational marketing software for companies that use Salesforce, said on Tuesday that it has raised $12M in its Series A funding. Scott Beechuk, a partner at Norwest Venture Partners, joins the company's baord of directors. Sikola said Qualified is adding team members in Los Angeles shortly.

Redpoint 113

Redpoint Los Angeles Software Sales 113

Startup Professionals Musings

DECEMBER 2, 2017

Exposure to customers, incumbents, and competitors all drive success. Being close to your customers, your vendors, or even your competitors can make all the difference. Tech companies see engineers move frequently, integrate their products tightly, and often find themselves acquiring or merging with counterparts.

Sites 59

Sites Startup Technical Review Oracle 59

socalTECH

MAY 29, 2020

According to Ascus Biosciences, it will use the funding to go towards its customers sales and service teams, new products, as well as its core technology platform. The company's technology is focused on identifying the beneficial microbes that naturally occur in an animal's G.I.

San Diego 124

San Diego Venture Capital Platform Capital 124

socalTECH

MARCH 7, 2019

Santa Barbara-based HG Data , which has been developing software that helps companies understand the technology stack their operations depend on, has rebranded itself as HG Insights , and launched a new platform it calls the HG Insights Platform. READ MORE>>.

Santa Barbara 133

Santa Barbara Outsource Development Platform Research 133

InfoChachkie

OCTOBER 24, 2011

As Guy Kawasaki pointed out in our recent conversation , “…it is cheaper than ever to start a company. If there was ever a time to start a company, this is it.”. Determining the perfect moment to enter the startup market, whether by creating a company or joining an ongoing venture, is akin to timing the financial markets.

Company 257

Company Companies Startup Study 257

socalTECH

MAY 22, 2020

According to Ingram Micro, it has rolled out new low interest and long term financing, extended credit terms, deferred payments, as-a-service models, and pay-as-you-go options for its customers.

Technical Review 113

Technical Review Technology Customer Custom 113

Startup Professionals Musings

AUGUST 28, 2022

Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every company needs this focus to attract the best minds and loyalty in both categories. Companies can use this strategy to improve their profitability and competitive advantage. Hire the right team.

Organization 143

Organization Startup Pricing Customer 143

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Anyone, including well-healed, Big Dumb Companies, could offer state-of-the-art technical support for free. free weekly Infochachkie articles!

Customer 162

Customer Custom Technical Support Startup 162

Startup Professionals Musings

JUNE 18, 2023

I realized a while back that creating a new company for the first time is a lot like whipping up a great dinner entree for the first time – you need a recipe, even though it may look simple. If you can’t identify customer interest, it doesn’t matter how good your product is. In all cases, don’t skip the basic training.

Startup 112

Startup Coach Metrics Marketing 112

socalTECH

OCTOBER 20, 2020

Los Angeles-based software developer Zest AI has raised $15M in funding from Insight Partners, to go towards its credit underwriting software, the company announced this morning. According to Zest, the funding will go towards acceleration of adoption of its products, including growth, innovation, and customer success efforts.

Artificial Inteligence 100

Artificial Inteligence Software Software Development Los Angeles 100

Startup Professionals Musings

OCTOBER 20, 2023

Networking to build and maintain positive relationships with the right people outside your company is something you can’t forget in the rush to get your new business going. Potential customers these days rely more and more on name recognition for credibility and new brand adoption. Put operational systems and metrics in place early.

Marketing 116

Marketing Resource Training Startup 116

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Social media is the realm of public opinion and customer conversations. Measure customer response and action.

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Social Media Media Metrics Satisfaction 127