socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224

Mobile CTO Hire CPC Web 224

Both Sides of the Table

DECEMBER 19, 2011

Throughout the 90′s the PC became much more popular in corporate environments, so companies began to replace dumb terminals with PCs. We had to develop whole frameworks of “middleware” to deal with this problem. But for software developers like my company the web was a blessing. the rest of the time.

Web 355

Web HTML Mobile Social Network 355

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Both Sides of the Table

AUGUST 29, 2012

Both companies were in Los Angeles. That let people play popular titles, for example, directly in Facebook. OnLive’s tried to build a direct-to-consumer model led by an allegedly maniacal CEO who in the end fired all of his employees with no severance and then tried to relaunch the business with a subset. Not bad, hey?

Rustic Canyon 279

Rustic Canyon Venture Capital Southern California Userplane 279

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Look at Viddy & SocialCast.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

OCTOBER 19, 2010

Dana Settle & I are hosting a dinner tonight (10/20/10) with some of the biggest companies in entertainment to talk about the future of television, film & digital media. But I do know that it will form a huge basis of the future of the Internet, how we consume media, how we communicate with friends, how we play games and how we shop.

Content 386

Content Google Media Hulu 386

socalTECH

JUNE 15, 2017

The company recently raised $8M in a funding from Evolution Media, Aspect Ventures, Upfront Ventures, as well as a long list of angels. How did you start the company? I spent a lot of time with companies like Kickstarter, Twitter, SoundCloud, Spotify, and Youtube to understand what these platforms were giving to creators.

Startup 140

Startup Content Metrics Platform 140

Startup Professionals Musings

APRIL 1, 2017

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 62

Social Media Media Metrics SEO 62

InfoChachkie

SEPTEMBER 15, 2011

A mis-hire at the outset of your company can irreversibly alter the trajectory of your corporate culture. Our third-party seller business is an example of that. Some people are internally focused, and if they reach critical mass, they can tip the whole company.”. If you hire sharks, you cannot expect them to act like dolphins.

Tips 279

Tips Startup Framework Custom 279

Startup Professionals Musings

MARCH 28, 2012

A while back, I wrote about the value of Michael Porter’s Five Forces framework for analyzing the competitive environment, and using every opportunity to highlight and emphasize your relative advantages, whether they be price, features, or bargaining power. The advantage today has shifted to companies whose customer focus is superior.

Custom 104

Custom Customer Startup Organization 104

socalTECH

MARCH 12, 2019

We caught up with founder and CEO Bryan Biniak to hear more about the company and what Connected Travel is doing. For example, you can earn points for reducing your speeding, and those points can be redeemed at brick sand mortar and online retailers, and also other reward programs. Tell me about Connected Travel? That's the hard part.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

Tech Zulu Event

JANUARY 20, 2014

While we entertain startup strategies such as being lean or agile, it’s impossible to ignore that, for example, LA has a culture of entertainment , Nashville that of music , New York, a culture of finance and fashion , and Silicon Valley, indeed, a culture of disruptive innovation. More Consumer Internet investors are coming.

Technical Review 71

Technical Review Commerce Yahoo Web 71

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 102

Social Media Media Product Metrics 102

Both Sides of the Table

JANUARY 13, 2011

Bijan Sabet – investor & board member in some small companies you might have heard of like Twitter, Tumblr, Boxee & OMGPOP – took issue with the whole notion that you even need a Powerpoint deck anymore. First, if it’s an early stage company, I don’t need to see a powerpoint deck. I funded them 8 weeks later.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Tech Zulu Event

NOVEMBER 23, 2011

After college Brandon put forth his knowledge of business to work and built his first company and the platform for his future business venutres, Audiolife – a direct-to-consumer eCommerce company. Last month we saw examples of this with breast cancer awareness month and Hello Bar. Online Awareness.

Technology 95

Technology Framework USC Platform 95

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

DECEMBER 27, 2017

After learning from a board member about the Jobs To Be Done framework, the board and leadership team agreed that this approach, which explores what causes someone to hire or fire a product or service, could provide even more actionable insights. ABA advocates on behalf of more than 1,000 baking facilities and baking company suppliers.

Research 140

Research Organization Help Product 140

socalTECH

NOVEMBER 18, 2008

We caught up with co-founder and CEO Darrius Thompson--who was also a co-founder at DivX--to learn more about the startup, the saga behind how the company started, and the funding. Darrius Thompson: We came from a company called DivX, where we had built a business primarily around consumer software. How are you doing that?

Software Review 100

Software Review Software Startup Examples 100

Tech Zulu Event

OCTOBER 21, 2012

Journey is especially useful for companies that want to streamline their internal business processes. Journey was created by our company, Embark Mobile (or “Embark” for short). As an example, Banking Machine Services is a company that maintains thousands of ATMs across Southern Africa. Why the name?

Mobile 65

Mobile Platform JavaScript Web 65

SoCal CTO

JUNE 9, 2010

Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups. For a micro-ISV, selling to big businesses can be more lucrative than selling to consumers. The Application. Stay Tuned. marketplace is born.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

MARCH 7, 2010

The company's VP of Marketing, Patrick Mork, will explore the demographics behind the application phenomenon, what makes a good app, consumer expectations and whether marketers really even need apps to engage with consumers on mobile. Airforce, and others to demonstrate how brands are engaging with consumers.

Mobile 40

Mobile Media Case Study Advertising 40

Tech Zulu Event

FEBRUARY 7, 2013

The company recently closed an impressive $19 million in Series B funding led by Sequoia Capital to build out the engineering teams. For example, Waze tapped into its community during Hurricane Sandy to help the White House and FEMA identify which gas stations had power. What are companies doing RIGHT to maintain users?

Mobile 71

Mobile Technical Review Platform Startup 71