Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

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Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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SoCal Tech Calendar

MARCH 21, 2012

Tuesday, March 27, 2012 -- Social Media  Beyond Targeted Ads. More and more, companies feel the need to adopt a Social Media strategy. During this evening, youll learn how Social Media can enhance your companys Customer Experience.

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socalTECH

OCTOBER 14, 2008

Santa Monica-based ContentNext Media, the parent company of digital media publisher paidContent.org, said this morning that it has hired Lauren Rich Fine, CFA, as Research Director at the firm. ContentNext said that Fine will author research reports and briefing notes on the digital media industry for the firm.

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socalTECH

SEPTEMBER 24, 2020

Los Angeles-based media and entertainment research firm MarketCast says it has acquired data science services provider Deductive. According to MarketCast, Deductive--formerly known as Dativa--will help expand its data science services for media and entertainment companies and brands.

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Entertainment Acquisition Media Research 113

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

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socalTECH

JULY 26, 2019

Los Angeles-based MarketCast Group , which provides market research and consumer analytics services to the media, entertainment, sports, and lifestyle industries, has named a new CEO, and shifted its current CEO to Chairman. READ MORE>>.

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Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research.

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Statistics Research Report Newsletter 120

Eric Greenspan

MAY 9, 2013

About me: I’m a dad, a social research marketer, customer service champion, closet chef, TEDster. I began my career at IBM and over the past 20 years have built several companies from the “third bedroom” that all have one thing in common: “mind blowing customer service!” About my company: [link].

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Social Media Media IBM IBM 117

socalTECH

MARCH 25, 2021

Los Angeles- and Palo Alto-based MaC Venture Capital has launched a new, $103M seed stage investment fund today, saying it plans to invest in technology startups across the fintech, e-commerce and marketplaces, interactive media, connectivity, enterprise SaaS, space and aerospace, logistics, and other sectors.

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socalTECH

AUGUST 15, 2017

Los Angeles-based market research provider MarketCast said on Monday that it has acquired Fizziology , a software developer focused on social insights and analytics for the media and entertainment industry. Fizziology's software uses social media sites (Twitter, Facebook, Instagram, Sina Weibo, etc.) READ MORE>>.

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Social Media Research Entertainment Equity 113

Tech.Co

JULY 13, 2023

Despite a packed schedule of obnoxious tweeting, lawsuits, and organizing a cage match with Meta CEO Mark Zuckerberg, Elon Musk has found time to launch a new AI company called xAI. Visit Incogni The site also says that xAI is “actively recruiting experienced engineers and researchers” in the San Francisco Bay and includes a sign-up form.

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Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research.

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Marketing Statistics Research Report 157

socalTECH

MARCH 14, 2018

Santa Monica-based Atom Tickets has promoted Allison Checci to the post of Chief Operating Officer (COO), the company said late Tuesday. Atom Tickets operates a social movie ticketing service, and is backed by Lionsgate, Disney, Twentieth Century Fox Film, and Fidelity Management & Research Company. READ MORE>>.

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socalTECH

JULY 6, 2017

The funding came from Newport Beach-based Acacia Research Corporation, along with others. According to Acacia Research, the new funding will go towards delivering "Flippy" the robotic kitchen assistant to the market. Zito was previously at Goto/Overture, Socialvibe/TrueX Media, Cramster, and PayMyBills.com. READ MORE>>.

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Artificial Inteligence Pasadena Research Media 124

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 69

Social Media Media Metrics Satisfaction 69

socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. The firm said that Carroll joins the company from Petra Consulting Group, where she was President and Founder.

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socalTECH

FEBRUARY 22, 2013

Valencia-based Sanguine Biosciences , a startup developing a service around blood sample collection for research and development, said Thursday that it has closed on a seed financing round. Size of the round was not announced. The funding was led by INVENT Ventures and Heliant Ventures. READ MORE>>.

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Seed Funding Sample Funding Research 157

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

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socalTECH

JULY 24, 2017

Santa Monica-based streaming television provider Hulu announced on Monday that it has appointed Kelly Campbell as the company's new Chief Marketing Officer. Hulu said Campbell will oversee the company's brand marketing, performance marketing, media, content marketing, creative, entertainment publicity and consumer research teams.

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TechCrunch LA

SEPTEMBER 9, 2019

Former New York Yankees all star Alex Rodriguez is racking up quite an impressive batting average in his new career as an investor and has added Fitplan to his roster of portfolio companies. “One of the things we’re doing as a company is moving into sports-specific training,” says Speck. ”

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Training Social Media Los Angeles Media 199

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

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socalTECH

SEPTEMBER 5, 2012

Hollywood-based social media research company Fizziology said this morning that it has launched a new, U.K. research arm, which will help provide customers with tracking of online conversations in that country.

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socalTECH

APRIL 23, 2019

San Diego-based BlueNalu , a developer of cellular technology being applied to the aquaculture and sustainable seafood industry, said it is expanding in San Diego, with a move to a larger research facility. According to the company, the move will help it on its efforts to commercialize its technology.

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socalTECH

JUNE 6, 2018

The company said it is opening up a nine new centers, including one in Hollywood and one in Santa Monica, as a result of that earlier funding. The VOID says its centers include everything from virtual reality to "multi-sensory effects" for interactive entertainment and storytelling. READ MORE>>.

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Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. Buchman understands that many people dismiss social as having value for B2B, but the studies she has read support that the majority of research being done for these business decisions is happening online and in social media platforms.

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Social Media Media Case Study Study 107

socalTECH

MAY 29, 2014

Los Angeles-based uSamp , the developer of market research products and services, said yesterday that it has named Joe Jordan as its new Vice President, Panel Operations. Jordan was most recently Strategic Account Director, Media & Entertainment, for Networked Insights. He also has served at Troy Research and other companies.

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Tech Coast Venture Network

MAY 5, 2010

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. 1 Fear of the Unknown – My opinion is that it is only an unknown if you don’t research it and educate yourself about the topic. Do you agree? #2

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socalTECH

JULY 16, 2019

According to the firms, the effort will combine biotechnology entrepreneurship and scientific research experience from Bellco Capital to boost real estate development efforts from Tishman Speyer in a new company, Breakthrough Properties. Bellco's founders previously founded Kite Pharma (acquired by Gilead Sciences in 2017, for $11.9

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Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

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Social Media Customer Custom Media 91

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 98

Social Media Metrics Media Startup 98

socalTECH

APRIL 24, 2015

Los Angeles-based Instant.ly , which is backed by Greycroft, Openview Venture Partners, DFJ Frontier, and DuPont Capital, has tapped startup veteran Carla Bourque as its new General Manager, Automated Sample, the company recently announced. Bourque had been the CEO of Smartify, the marketing automation and analytics company.

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Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D., No-comfort consumers – 17 percent.

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socalTECH

JANUARY 20, 2016

Virtual reality hardware and software developer Jaunt --which is backed by The Walt Disney Company, Evolution Media Partners, China Media Capital, Highland Capital Partners, Google Ventures, Redpoint Ventures, Axel Springer, ProSiebenSat.1 READ MORE>>.

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Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Social Media Media Startup Tips 93

socalTECH

AUGUST 23, 2016

Newport Beach-based Veritone , which is developing artificial intelligence software used for sentiment analysis for media firms, political campaigns, corporations, and the government, said it has closed on a $50M funding agreement. The funding comes from Acacia Research.

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Artificial Inteligence Software Google Research 100