Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Tech Coast Venture Network

MAY 5, 2010

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. 1 Fear of the Unknown – My opinion is that it is only an unknown if you don’t research it and educate yourself about the topic.

Social Media 100

Social Media Media Education Organic Search 100

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91

socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. The firm said that Carroll joins the company from Petra Consulting Group, where she was President and Founder.

Social Media 100

Social Media Media Draper San Diego 100

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. The scalability is different; the audience size and audience specificity is different.

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

Tech.Co

JULY 13, 2023

Despite a packed schedule of obnoxious tweeting, lawsuits, and organizing a cage match with Meta CEO Mark Zuckerberg, Elon Musk has found time to launch a new AI company called xAI. Visit Incogni The site also says that xAI is “actively recruiting experienced engineers and researchers” in the San Francisco Bay and includes a sign-up form.

Artificial Inteligence 117

Artificial Inteligence ChatGPT Generative AI Technical Review 117

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85

Tech Zulu Event

MARCH 24, 2016

For new businesses, social media marketing may seem a bit overwhelming. Here are four steps to help you get started building a great social media presence. Nothing cheapens a company’s brand like a pixelated logo or poor-quality branding elements. Construct a social media style guide.

Social Media 40

Social Media Media Content Guide 40

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

JULY 10, 2021

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Customer 173

Customer Custom Social Media Outsource Development 173

socalTECH

AUGUST 15, 2017

Los Angeles-based market research provider MarketCast said on Monday that it has acquired Fizziology , a software developer focused on social insights and analytics for the media and entertainment industry. Fizziology's software uses social media sites (Twitter, Facebook, Instagram, Sina Weibo, etc.)

Social Media 113

Social Media Research Entertainment Equity 113

socalTECH

JANUARY 20, 2011

Power and Associates , a market research firm, has snagged a ReachLocal veteran to establish a new, digital research team, the firm said today. Power, it has hired Fabien Reille as its Vice President of Digital Research, to lead efforts into research into digital media, including monitoring online, mobile and social media activity.

ReachLocal 160

ReachLocal Westlake Village Media Social Media 160

socalTECH

SEPTEMBER 5, 2012

Hollywood-based social media research company Fizziology said this morning that it has launched a new, U.K. research arm, which will help provide customers with tracking of online conversations in that country.

Social Media 124

Social Media Hollywood Entertainment Blogging 124

Startup Professionals Musings

OCTOBER 23, 2022

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D.,

Social Media 107

Social Media Tool Google Yahoo 107

socalTECH

FEBRUARY 22, 2013

Valencia-based Sanguine Biosciences , a startup developing a service around blood sample collection for research and development, said Thursday that it has closed on a seed financing round. Size of the round was not announced. The funding was led by INVENT Ventures and Heliant Ventures. READ MORE>>.

Seed Funding 157

Seed Funding Sample Funding Research 157

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Peruse company reports from your business domain. Conduct your own customized market research.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

MAY 6, 2022

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. By any definition, the opportunities from ‘big data’ have the potential to create a next wave of successful technology companies that could change the way we all live and work. Social media and web data.

Social Media 96

Social Media Research Framework Sales 96

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

FEBRUARY 4, 2023

I found some help in this regard from a classic book, “ Humanizing Big Data ,” by leading consumer researcher Colin Strong. The explosion of self-reporting on social media has led us to provide very intimate details of ourselves. Datafication of relationships and interactions. Datafication of speech.

Customer 115

Customer Custom Social Media Research 115

TechCrunch LA

SEPTEMBER 9, 2019

Former New York Yankees all star Alex Rodriguez is racking up quite an impressive batting average in his new career as an investor and has added Fitplan to his roster of portfolio companies. “One of the things we’re doing as a company is moving into sports-specific training,” says Speck. ”

Training 199

Training Social Media Los Angeles Media 199

Startup Professionals Musings

APRIL 2, 2022

Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

MAY 18, 2022

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity. You and your friends are not the market.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

MAY 5, 2023

A business startup is not an academic environment, or a big company research organization. If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. They are attracted to people who agree, but may not be able to help.

Entrepreneur 104

Entrepreneur Technology High Tech Startup 104

socalTECH

JANUARY 30, 2018

presidential elections in the summer of 2016, a year before social media companies admitted that those accounts were tied to the Kremlin-backed Internet Research Agency. New Knowledge said it identified the fake accounts behind the large-scale Russian effort to influence U.S.

Capital 149

Capital Invest Artificial Inteligence Startup 149

Startup Professionals Musings

MARCH 4, 2023

This point was highlighted well in the classic book, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the social media networks of Twitter, Facebook, and many others is a major force multiplier.

Social Media 106

Social Media Software Review Course Networking 106

TechCrunch LA

MARCH 18, 2019

The ARPANET, as it was called back then, was designed by government, industry and academia so scientists and academics could access each other’s computing resources and trade large research files, saving time, money and travel costs. In this it has disappointed to fully achieve the aspirations of its founding fathers.

UCLA 253

UCLA Social Media Social Network Santa Barbara 253

Startup Professionals Musings

JANUARY 26, 2020

a leading researcher on consumer behavior and the impact of digital, reports that decision makers, social media users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. In his classic book, “ Digital Context 2.0: Norton, Ph.D.,

Social Media 131

Social Media Startup Tool Google 131

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Customers are pulled to companies that are role models for saving the environment, fostering social change, and giving back to the less advantaged.

Marketing 94

Marketing Social Media Technical Review Customer 94

Startup Professionals Musings

JANUARY 5, 2020

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981).

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

AUGUST 10, 2020

A business startup is not an academic environment, or a big company research organization. If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. They are attracted to people who agree, but may not be able to help.

Competition 174

Competition High Tech Startup Social Media 174

Tech.Co

NOVEMBER 29, 2017

As of an August Pew Research study , 43 percent of Americans report “often getting news online,” just seven percentage points lower than the number who get their news from TV sources. Read more about the evolution of social media on TechCo. Evan Spiegel, cofounder and CEO of Snap Inc., more likes!

Snapchat 83

Snapchat News Artificial Inteligence Social Media 83