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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

We have made 5 online video investments in total – some we will talk about later this year. YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). But think of this.

SEM 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Keyword research and budget forecasting.

SEM 90
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Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. SEO does not have to be a major expense. Web site keyword tags and description.

Google 93
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

Yesterday I wrote a post about top-down versus bottom-up thinking. But many CEO’s and management teams fail to set clear guidelines on what the company objectives are and make sure that everybody is driving toward the same goal. Do the hard work and try to define your companies objectives and get them on paper.

Startup 323