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How To Change The Course Of Your Business Gracefully

Startup Professionals Musings

It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Reinvent the vision for change.

Course 85
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7 Advantages For Being A Socially Responsible Startup

Startup Professionals Musings

Of course, investors still require a profitable business model, and the potential for high returns. Startups can use social responsibility as a competitive advantage. That’s a real competitive edge that you can use in your marketing and positioning. Socially responsible products typically sell at a premium price.

Startup 149
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5 Ways The Right Leadership Culture Benefits Business

Startup Professionals Musings

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price. Doing good opens the door to a broader customer base.

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How to Talk About Valuation When a VC Asks

Both Sides of the Table

VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. As an entrepreneur it can feel as intimidating as going to buy a car where the dealer knows the price of every make & model of a car and you’re guessing at how much to pay.

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Practice The Art Of The Pivot Before The Next Crisis

Startup Professionals Musings

It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. Reinvent the vision for change.

Course 127
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A Culture Of Purpose In Business Leads To Doing Well

Startup Professionals Musings

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price. Doing good opens the door to a broader customer base.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379