Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Educational. The eye is just as important as the mind when it comes to customers.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

FEBRUARY 4, 2019

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

.Net 73

.Net Examples Customer Custom 73

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Educational. The eye is just as important as the mind when it comes to customers.

Startup 103

Startup Content Newsletter Writing 103

Startup Professionals Musings

SEPTEMBER 18, 2019

Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage? Assess customer demand. Education and training roadblocks.

Startup 94

Startup Resource Training Ideas 94

Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Educational. The eye is just as important as the mind when it comes to customers.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

MAY 27, 2015

The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. It requires an attitude of self-education, versus an assumption that someone else will provide the education. Building a new business is not rocket science.

Entrepreneur 102

Entrepreneur Social Media Startup Education 102

Startup Professionals Musings

JULY 25, 2011

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Educational. The eye is just as important as the mind when it comes to customers.

Content 94

Content Startup Newsletter Writing 94

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. That''s when we started looking at credit repair, online education, and others.

Startup 239

Startup El Segundo Marketing Media 239

InfoChachkie

MAY 16, 2011

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 5) Allow Partners To Write Your Agreements. 3) Attempt To License An Idea.

Startup 242

Startup Outsource Development Outsource Sales 242

Startup Professionals Musings

MARCH 1, 2015

Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage? Assess customer demand. Education and training roadblocks.

Startup 109

Startup Resource Training Ideas 109

Startup Professionals Musings

JULY 26, 2015

Brown, who has been studying and writing about business leaders for many years for Forbes, BusinessWeek, and Inc. Find and sell your unique competitive advantages. If you don’t highlight your competitive advantages , no one else will. If you don’t highlight your competitive advantages , no one else will.

Entrepreneur 105

Entrepreneur Mentor Study Competition 105

Startup Professionals Musings

MAY 29, 2016

The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. It requires an attitude of self-education, versus an assumption that someone else will provide the education. Building a new business is not rocket science.

Entrepreneur 61

Entrepreneur Social Media Startup Education 61

Both Sides of the Table

MAY 27, 2013

By spending more time educating your board on your business you get more valuable advice from them. Partly out of the fact that in 1 week I depart for England to speak at LeWeb, attend our DataSift board meeting and generally make myself available to the DataSift team to meet their customers, partners and employees. Rob does it.

Tips 365

Tips Email Venture Capital CTO Coach 365

InfoChachkie

OCTOBER 12, 2015

Most men in the 1940's and 50's did not know how to use a keyboard and thus could not write code. One of these bright lights is Santa Barbara-based HG Data - developers of the world's largest competitive-intelligence database. <Note: The Power of a Diverse Workforce. It’s easy to diagnose the gender problem by pointing fingers.

Company 100

Company Companies Santa Barbara Education 100

InfoChachkie

JUNE 4, 2012

Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. In addition to paying the consultant, you must invest time to educate them. Thus, you have negotiating leverage as long as a legitimate, competitive threat exists. Perform China Syndrome Market Analysis.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

Startup Professionals Musings

JANUARY 17, 2018

Brown, who has been studying and writing about business leaders for many years for Forbes, BusinessWeek, and Inc. Find and sell your unique competitive advantages. If you don’t highlight your competitive advantages , no one else will. If you don’t highlight your competitive advantages , no one else will.

Entrepreneur 64

Entrepreneur Mentor Competition Study 64

Startup Professionals Musings

JUNE 20, 2014

Brown, who has been studying and writing about business leaders for many years for Forbes, BusinessWeek, and Inc. Find and sell your unique competitive advantages. If you don’t highlight your competitive advantages , no one else will. If you don’t highlight your competitive advantages , no one else will.

Entrepreneur 110

Entrepreneur Mentor Study Competition 110

Startup Professionals Musings

SEPTEMBER 30, 2017

Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage? Assess customer demand. Education and training roadblocks.

Startup 57

Startup Resource Training Ideas 57

Startup Professionals Musings

OCTOBER 4, 2013

Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage? Assess customer demand. Education and training roadblocks.

Entrepreneur 97

Entrepreneur Startup Resource Training 97

Startup Professionals Musings

SEPTEMBER 5, 2012

Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage? Assess customer demand. Education and training roadblocks.

Entrepreneur 106

Entrepreneur Startup Resource Training 106

Both Sides of the Table

OCTOBER 19, 2009

I had seen many cycles and decided that since I was going to do it all over again I should write about it. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. That changed very quickly.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

socalTECH

OCTOBER 4, 2010

Out of 41 companies who submitted their software for approval, only three were accepted--us, McGraw Hill, and Peoples Education. In terms of the software, our student learning software, we're able to provide a very customized, personalized learning experience for students. Software is set to be transformative in the space of education.

Software Review 178

Software Review Technical Review Education Startup 178

Startup Professionals Musings

AUGUST 7, 2017

In this age of information overload, success is all about building a brand that stands out above the competition. That means that you need to overtly market yourself, rather than wait and hope that the right people or customers will find you. Start a blog and write for industry forums and newsletters.

Startup 55

Startup Organization Newsletter Content 55

Startup Professionals Musings

JUNE 9, 2011

Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage? Assess customer demand. Education and training roadblocks.

Startup 94

Startup Resource Training Ideas 94

SoCal CTO

AUGUST 3, 2010

No, that IS NOT a competitive advantage - A Smart Bear: Startups and Marketing for Geeks , July 12, 2010 This is part 1 of the series: 5 Lessons from 150 startup pitches. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? Make it unique.

Startup 217

Startup Venture Capital Blogging Software Review 217

Both Sides of the Table

MAY 13, 2013

And a few teams of super talented, educated and bright entrepreneurs make a few mill. And they might give a premium if the team has been around a longer period of time, has built some hard-to-build proprietary technology or has some customer traction. Get yourself in a big demo day competition. And who cares, right?

Press 357

Press Startup Yahoo Venture Capital 357

Tech Zulu Event

APRIL 1, 2013

Aspiring creators learn by connecting with top web filmmakers and YouTubers on a topics specific to the web: developing a web series, producing web series, writing for genres like comedy & sci-fi, directing, editing, camera, Kickstarter funding, show hosting, distribution, and marketing. Any competition in LA?

Web 93

Web USC Course Guide 93

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

MAY 12, 2010

Usually that means writing something down, since it’s hard to maintain something, or track yourself against it, if it’s not written down. Do you believe that you have an idea for a company that you can implement better than anyone, and maintain a competitive advantage? Assess customer demand. Education and training roadblocks.

Startup 53

Startup Resource Training Ideas 53

SoCal CTO

SEPTEMBER 8, 2010

We had to write a CRM to keep track of them all. Teach Like You’re the Student - Steve Blank , August 10, 2010 “I never have let my schooling interfere with my education.”. There is no competition. I’m going to try to do something for you guys that I’ve always resisted doing. What’s going to happen in the future?' Mark Twain.

Startup 191

Startup Venture Capital Blogging CTO Hire 191

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

Competition 350

Competition Idealab Product CitySearch 350

Tech.Co

MARCH 1, 2018

That’s why Canecto developed a cutting-edge, AI framework designed to be a web analytics assistant and help provide owners relevant insights around their customer base and learn how visitors interact with their content. The company also educates people about their rights on capture data when interacting with law enforcement.

Startup 79

Startup Mentor Platform Help 79

Both Sides of the Table

APRIL 12, 2018

Many people will write the history on why Ring became an enormously successful company and why it became a real-world unicorn in a world when many startups are anointed that merely on paper. Throughout all of this we saw a tinkerer, a problem solver and a completely obsessed leader who was competitive and wanted to win.

Startup 247

Startup Pricing Product Marketing 247

Both Sides of the Table

MARCH 22, 2010

. - Journalists don’t know enough about your company before the show, don’t have time for proper research, and you will be competing for their time afterward with 49+ other companies that want them to write about you. - Given a choice of your marketing person or talking to you (the founder) there’s no competition.

Tips 307

Tips Startup Press Blogging 307