Berkonomics

AUGUST 16, 2018

Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development. How can you do something about it?

Marketing 120

Marketing Demand Media Entrepreneur 120

socalTECH

FEBRUARY 17, 2010

Santa Monica-based LIVESTRONG.COM , the online health and fitness site run by Demand Media for Lance Armstrong, reported today that its new site for Team RadioShack, the professional cycling team of Armstrong, has grown to one million visitors in just seven days. Demand Media and Armstrong launched Livestrong.com in June of 2008.

Sites 140

Sites Report Santa Monica Demand 140

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We all hear about the big winners, such as the game Clash of Clans , which has now surpassed $1 billion in yearly revenue, and the smartphone version of Skype , which is making huge money through credits as an extension of the website version.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. Much has been written about product design, but designing the total experience from the front rarely happens yet. If you are looking for a competitive advantage, creating a positive total user experience is the place to start.

Design 105

Design Custom Customer Product 105

Startup Professionals Musings

JANUARY 6, 2021

Ongoing momentum requires a move to mainstream, or even late adopters, who demand simplicity in your base function. Track competition to stay ahead of copycats. Thus you should never be complacent in your business about the growth you have achieved, or your loyal customer base.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

MARCH 3, 2021

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. I often hear about efforts that have been stalled for several years, pending more funding, economic change, or other priorities. Every startup demands logical changes along the way.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

SEPTEMBER 6, 2021

Yet all too many succumb to the pressures of survival, driven by demanding investors or a cutthroat competitive environment. How does a Founder recognize the warning signs, let alone know what to do about it? When a startup team is in survival mode, they need straight talk from leaders they respect and trust.

Startup 128

Startup Social Media Organization Entrepreneur 128

socalTECH

OCTOBER 7, 2009

For this morning's interview, we sat down and talked with Nick Desai , CEO of Global Fitness Media , which runs FitOrbit (www.fitorbit.com), an online site looking to help users put together a fitness and connect with fitness trainers. Nick Desai: Jack Steinfeld--which everyone knows as Body by Jake--is the founder of Global Fitness Media.

Media 168

Media Pricing Sites Training 168

Startup Professionals Musings

AUGUST 7, 2022

It happens on the front end for startups to get traction, and then again later for every company as the economy, competition, and culture changes around them. Real change demands new goals based on new market realities. “Pivoting” is changing a fundamental part of your business model. Reinvent the vision for change.

Course 127

Course IBM IBM Social Media 127

TechCrunch LA

SEPTEMBER 18, 2019

Lots of firms are now talking about this pretty actively.”. Competition for access to deals in the Bay Area, however, has priced many investors out of the most sought-after rounds. “People who were investors thought, ‘Why would you do this? It’s not where the talent is. It’s a flawed strategy.’

Venture Capital 211

Venture Capital Funding Seed Funding Activity 211

Startup Professionals Musings

SEPTEMBER 23, 2017

Competitive advantages are rapidly vaporizing on these. Customers today demand products and services personalized or tailored to local needs with embedded quality of life services. Scaling is done first by customer alliances through social media, and later by distributed joint ventures and coopetition.

Offshore 55

Offshore Technical Review Entrepreneur Outsource 55

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. Much has been written about product design, but designing the total experience from the front rarely happens yet. If you are looking for a competitive advantage, creating a positive total user experience is the place to start.

Custom 150

Custom Customer Design Product 150

Startup Professionals Musings

OCTOBER 26, 2018

Steve Jobs proved it with the iPhone, and Elon Musk can’t produce his electric cars fast enough to keep up with demand. Bold entrepreneurs now can credibly talk about entirely new markets, such as the Internet of Things (IoT), genetic modifications, and privatized space travel. Use social media and the media to build demand for change.

Marketing 92

Marketing Demand Examples Social Media 92

socalTECH

AUGUST 27, 2014

We caught up with CEO and co-founder Brett Rossman to learn more about the company and how it''s been able to grow, profitably, all without raising a dime of outside capital. What is ConsumerTrack all about? We worked together for four years, and I ended up heading up media buying at that company, and he headed up sales.

Startup 239

Startup El Segundo Marketing Media 239

Tech.Co

JUNE 1, 2017

As a poker player turned venture capitalist, James Conlon, a partner at Bullpen Capital knows a thing or two about risk. “Since 95 percent of mainstream VCs won’t touch the category today, valuations are rational and you face little competition for access – so place your bets before the party gets crowded.”. The Legality.

Invest 75

Invest Competition Training Media 75

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

AUGUST 4, 2019

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Don’t dumb it down for social media. They will call you back. Don’t put all your faith in passion. Marty Zwilling.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We all hear about the big winners, such as the game Clash of Clans , which still pulls in over a million dollars a day, and the smartphone version of Skype , which is making money through credits as an extension of the website version.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

SEPTEMBER 24, 2014

We spoke with Ali Khoshgozaran , founder and CEO of the company, to learn more about the startup. What is Tilofy about? You can press a button, and it scans the social media chatter and organizes highlights aroundyou, of relevant conversations around a particular location and particular time. How did Tilofy come about?

USC 236

USC Southern California Organization UCLA 236

Both Sides of the Table

NOVEMBER 4, 2010

I cannot recommend it enough for people in the technology or media sectors. Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts. It is not a beach novel to be sure.

Startup 376

Startup Framework Marketing Custom 376

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. Being one of the first in the mom media area has helped.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Both Sides of the Table

SEPTEMBER 15, 2014

Many questioned whether it could survive under the fail whale, inevitable competition from Facebook, founder fighting, fights with 3rd-party developers let alone become a revolutionary business that could make money. Internally at Upfront Ventures we talk about “high consensus” vs. controversial deals with “high conviction.”

Funding 362

Funding Technical Review Ideas Startup 362

Both Sides of the Table

FEBRUARY 28, 2018

This is true whether it’s physical products or media products. Think about the tension between media companies and cable operators like last year when Viacom threatened to pull Nickelodeon, Comedy Central, MTV, BET, etc. Many of us learned about substitute products in undergrad economics courses.

Product 296

Product Course Custom Customer 296

Both Sides of the Table

FEBRUARY 18, 2013

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. I have started thinking about what the future might look like and I’ve started imagining what I call, “MMOV” or massive multiplayer online video. Why would it?

Startup 380

Startup Media Content Platform 380

socalTECH

JUNE 2, 2014

We spoke with Kristztina "Z" Holly --most recently, Vice Provost for Innovation at USC--about what Mayor Garcetti''s EIR program is all about, and her vision for how it might help shape the industry in Los Angeles. Krisztina "Z" Holly: It''s actually an initiative and program I''ve very excited about.

Los Angeles 216

Los Angeles Startup USC Angel 216

Startup Professionals Musings

AUGUST 1, 2015

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. They are not hesitant to engage the crowd through social media and sites like Yelp to drive you from the marketplace. Don’t count on big data alone to save you.

Custom 97

Custom Customer Social Media Outsource Development 97

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Custom Customer Mobile 73

Tech.Co

JANUARY 9, 2018

Both companies will be automatically fast tracked into the Top 100 semifinalists at the 2018 Startup of the Year competition which takes place during the Innovate Celebrate conference this fall. The device will send information about the water via Bluetooth to one’s smartphone using their app. The device costs under $50. Top 5 Winners.

Startup 70

Startup Competition Conference Product 70

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

AUGUST 12, 2017

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Don’t dumb it down for social media. They will call you back. Don’t put all your faith in passion. Marty Zwilling.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

JUNE 13, 2014

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. They are not hesitant to engage the crowd through social media and sites like Yelp to drive you from the marketplace. Don’t count on big data alone to save you.

Custom 96

Custom Customer Social Media Outsource Development 96

Startup Professionals Musings

DECEMBER 5, 2014

They skimp on the design of their website, procrastinate on the rollout to make sure the product is perfect, and get so excited about technology features that they forget about creating value for customers. Don’t dumb it down for social media. They will call you back. Don’t put all your faith in passion. Marty Zwilling.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

APRIL 5, 2017

Luxury goods can easily flow into or out of emerging nations, changing cost factors as well as demand. I was just recently reading about the emergence of passenger drones for people commuting in China. Culture changes can increase or decrease demand for existing products and services quickly. Use two-way communication.

Social Media 74

Social Media Demand Custom Customer 74

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Call out your top competitors, highlighting your sustainable competitive advantage, including patents, trade secrets. and trademarks.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

NOVEMBER 26, 2014

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. How does this solution provide a competitive advantage?

Marketing 101

Marketing Startup Case Study Resource 101

Both Sides of the Table

JUNE 18, 2010

We spent the first 45 minutes or so talking about industry trends (in this order): The history and background of True Ventures, one of my favorite early-stage VC’s (and the one with whom Om is a venture partner). Paul talked about Neuhaus Partners, a 65 million Euro fund with the remit to invest in German-speaking countries.

Venture Capital 225

Venture Capital Google Web Sites 225