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Clues: How to think like a growth CEO

Berkonomics

From their book, “Designing for Growth,” they iterate a four-question matrix, each with steps for creation through launch. What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? Then let’s design it so it will wow. Your four WHAT questions….

Design 156
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Trust, which today has announced a $9 million financing (Upfront is an investor), is a platform designed to help make the most of marketing investment by providing both analytics and a community of likeminded executives to share what’s working, and what’s not, across platforms.

Product 424
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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Startup 111
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8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

With every business being global in scope and always-on, a phone-in service available in a local time zone during work hours only, is not competitive. Products must be designed for easy support. Designing for support is now as important as designing for low cost, ease of use, and quality.

Customer 171
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Boingo Wins Memphis Airport

socalTECH

Los Angeles-based wireless hotspot provider Boingo Wireless reported Thursday that it has won a wireless contract with Memphis International Airport (MEM), via competitive RFP process. Boingo will both offer up free ad-supported and premium Wi-Fi access at the airport.

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7 Success Factors When Your People Are The Solution

Startup Professionals Musings

If your forte is a service, like consulting or web site design, it’s harder to find guidance on what will get you funded, and how you can scale your business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. Capture your “secret sauce.”

Startup 174
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How to think like a growth CEO

Berkonomics

From their book, “Designing for Growth,” they iterate a four question matrix, each with steps for creation through launch. What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition? Then let’s design it so it will wow. What wows?

Design 120