Remove Competition Remove Events Remove Metrics Remove Sales
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

The problem with shelfware is that if you have great sales people, you have raised tons of VC money from prominent investors, you have some marquee clients and you thus likely have some great press about you it can be hard to tell true success from that which is ephemeral. Create company measures for success that go beyond financial metrics.

Marketing 354
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8 Signals That It’s Time for Change In Your Business

Startup Professionals Musings

Changes in your organization’s core performance metrics. For example, quarterly sales on one of your most important products suddenly decreases, or your inventory across a whole category has surged. Broad disruptive events. Everyone notes macro changes, but the weak or secondary implications are often overlooked.

eBook 111
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amSTATZ Social Network For Fitness Gurus, Athletes & Events | Interview With Founder

Tech Zulu Event

amSTATZ is an online community that brings fitness professionals, athletes and fitness events together into one place. Founded in the summer of 2011 and their first product out a few weeks ago amSTATS wants to help users to follow fitness events and programs near them and find a great fitness trainer to help them stay fit.

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7 Ways To Balance Your Heart And Logic With Investors

Startup Professionals Musings

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Building a sustainable business is more like a marathon than an event.

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8 Change Triggers Every Entrepreneur Must Spot Early

Startup Professionals Musings

Changes in your organization’s core performance metrics. For example, quarterly sales on one of your most important products suddenly decreases, or your inventory across a whole category has surged. Broad disruptive events. Everyone notes macro changes, but the weak or secondary implications are often overlooked.

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8 Ways An Investor Pitch Differs From A Product Pitch

Startup Professionals Musings

Competitor positioning and sustainable competitive advantage. Customers may be attracted to your marketing message, but investors look harder at the startup team, seeking superior expertise in the key areas of growing a business, product domain, financial, marketing and sales. Specific elements of your marketing and sales plans.

Product 103