Startup Professionals Musings

FEBRUARY 28, 2020

In business vernacular, targets are usually called metrics. A good metric has to be easily measurable, and directly correlated to results, rather than hours worked. For example, for a sales person, this metric number would likely measure new revenue or new customers. Provide incentives to focus everyone on real results.

Metrics 124

Metrics Entrepreneur Satisfaction Study 124

Startup Professionals Musings

AUGUST 24, 2019

Other sources stronger than paid media today include key social media influencers, such as “mommy bloggers” and popular YouTube events. All require planning, deliberate actions, and quality content and event creation which will likely absorb all the savings from reduced paid media campaigns. Long-term sales. Earned media.

Media 95

Media Framework Social Media Metrics 95

InfoChachkie

AUGUST 22, 2016

My venture firm, Rincon Venture Partners recently teamed with Jason Lemkin, Founder of SaaStr , to host the first SaaStrX event. The Most Important Metric. Near the conclusion of our discussion, I asked each CEO to name any non-obvious metrics by which they guide their businesses. Such metrics will obviously differ.

Customer 100

Customer Custom Cornerstone OnDemand Metrics 100

Tech Zulu Event

APRIL 23, 2013

amSTATZ is an online community that brings fitness professionals, athletes and fitness events together into one place. Founded in the summer of 2011 and their first product out a few weeks ago amSTATS wants to help users to follow fitness events and programs near them and find a great fitness trainer to help them stay fit.

Social Network 92

Social Network Networking Training Summary 92

Tech Zulu Event

NOVEMBER 28, 2011

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

OCTOBER 18, 2023

In addition, current investors want to see every startup go public or be acquired, as an exit event, so they can get their due return for that investment which has been tied up for the last few years. New startup founders keep all the operating metrics they need in their head. Set your startup health gauges and use them.

Startup 99

Startup Entrepreneur Metrics Acquisition 99

Startup Professionals Musings

JANUARY 9, 2021

In addition, current investors want to see every startup go public or be acquired, as an exit event, so they can get their due return for that investment which has been tied up for the last few years. New startup founders keep all the operating metrics they need in their head. Set your startup health gauges and use them.

Startup 173

Startup Entrepreneur Metrics Acquisition 173

Startup Professionals Musings

SEPTEMBER 3, 2017

Other sources stronger than paid media today include key social media influencers, such as “mommy bloggers” and popular YouTube events. All require planning, deliberate actions, and quality content and event creation which will likely absorb all the savings from reduced paid media campaigns. Long-term sales. Earned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

Other sources stronger than paid media today include key social media influencers, such as “mommy bloggers” and popular YouTube events. All require planning, deliberate actions, and quality content and event creation which will likely absorb all the savings from reduced paid media campaigns. Long-term sales. Earned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 20, 2019

Changes in your organization’s core performance metrics. For example, quarterly sales on one of your most important products suddenly decreases, or your inventory across a whole category has surged. Broad disruptive events. Everyone notes macro changes, but the weak or secondary implications are often overlooked.

Entrepreneur 93

Entrepreneur eBook Metrics Examples 93

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Building a sustainable business is more like a marathon than an event.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

JUNE 1, 2022

It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Analyze market events in the context of emerging trends. Put metrics in place to track decision results. Quick decisions and biases can be very costly.

Technical Review 120

Technical Review Customer Custom Social Media 120

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. Customers expect you to provide access via their mobile devices, as well as being responsive to sales and support questions on social media and multiple Internet channels and partners at their whim.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

OCTOBER 20, 2013

Other sources stronger than paid media today include key social media influencers, such as “mommy bloggers” and popular YouTube events. All require planning, deliberate actions, and quality content and event creation which will likely absorb all the savings from reduced paid media campaigns. Long-term sales. Earned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

APRIL 20, 2015

Of course, that has be a repeatable event, with enough revenue to sustain the business. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales. Everyone must be part of the sales process.

Startup 107

Startup Sales Customer Custom 107

Startup Professionals Musings

AUGUST 7, 2015

Customers may be attracted to your marketing message, but investors look harder at the startup team, seeking superior expertise in the key areas of growing a business, product domain, financial, marketing and sales. Specific elements of your marketing and sales plans. Projected revenues and expenses over the strategic period.

Product 103

Product Slides Customer Custom 103

socalTECH

JUNE 1, 2012

It helps local businesses, events, and brands to promote themselves, based on the location of their users. My other co-founder, Rusty Jenkins, was also with that company, doing sales. As we've built this relationship with them, we let them see the mobile and social metrics, and make it so that they're able to create a campaign.

CTO Coach 223

CTO Coach Startup Mobile Artificial Inteligence 223

socalTECH

AUGUST 30, 2017

Along the way, we've also attracted almost 1,000 talent seekers, from event planners, to venue managers, to talent managers. We're fortunate that we've been able to kickstart the marketplace, by having so musicians and bands already in place. We did not start from scratch on that side, either. READ MORE>>.

Startup 150

Startup Metrics Offshore Sites 150

Startup Professionals Musings

MARCH 18, 2015

Changes in your organization’s core performance metrics. For example, quarterly sales on one of your most important products suddenly decreases, or your inventory across a whole category has surged. Broad disruptive events. Everyone notes macro changes, but the weak or secondary implications are often overlooked.

Entrepreneur 106

Entrepreneur eBook Metrics Startup 106

Startup Professionals Musings

OCTOBER 11, 2019

Define metrics to measure what you want to achieve. For example, measuring marketing team members on sales leads may not get you the revenue growth or trust you expected. A trusted leader knows that all negotiations with an individual are cumulative, not independent and soon forgotten events.

Mentor 98

Mentor News Summary Coach 98

Startup Professionals Musings

OCTOBER 8, 2017

Changes in your organization’s core performance metrics. For example, quarterly sales on one of your most important products suddenly decreases, or your inventory across a whole category has surged. Broad disruptive events. Everyone notes macro changes, but the weak or secondary implications are often overlooked.

eBook 52

eBook Metrics Examples Startup 52

Startup Professionals Musings

DECEMBER 15, 2013

Changes in your organization’s core performance metrics. For example, quarterly sales on one of your most important products suddenly decreases, or your inventory across a whole category has surged. Broad disruptive events. Everyone notes macro changes, but the weak or secondary implications are often overlooked.

eBook 95

eBook Metrics Startup Examples 95

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Marketing, sales, and partners. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships. Financial forecast and metrics.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics. Create an integrated conventional marketing and social media strategy.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Marketing, sales, and partners. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships. Financial forecast and metrics.

Competition 116

Competition Metrics Startup Sales 116

Startup Professionals Musings

SEPTEMBER 30, 2015

In addition, current investors want to see every startup go public or be acquired, as an exit event, so they can get their due return for that investment which has been tied up for the last few years. New startup founders keep all the operating metrics they need in their head. Set your startup health gauges and use them.

Startup 98

Startup Entrepreneur Metrics Acquisition 98

Startup Professionals Musings

OCTOBER 12, 2010

It’s human nature to prioritize the metrics that get measured, so the simple act of keeping track is often enough to have a significant positive impact. You can also use this space to keep track of innovators (R&D personnel) and rainmakers (sales & marketing personnel).

.Net 89

.Net Metrics Competition Template 89

Tech Zulu Event

MAY 10, 2011

After a few opening words from event co-organizers Pete Mauro and Patrick Vlaskovits , Binetti gave the 411 on following a lean approach to building a startup. Metrics-Guided. Iterate until validated (through sales or tangible exchange). Overall, I really enjoyed Binetti’s presentation as well as the feel of the event.

Startup 86

Startup Santa Monica Los Angeles Custom Development 86

Startup Professionals Musings

JANUARY 26, 2018

It takes real money to sustain a business, with a margin in the 50 percent range, and some realistic milestones and metrics. To get the visibility and distribution for scaling, plan on one or two levels of partner relationships, as well as real events and promotions early. Traction is marketing and sales results.

Customer 59

Customer Custom Pricing Startup 59

Tech Zulu Event

MAY 9, 2014

After the event, we caught up, Parker Thompson , Entrepreneur-in-Residence (EIR) charged with leading Batch 8. To get a better idea of just how the batch performed, 500 Startups founder, Dave McClure opened the event with a few stats: 37% of the startups were from Silicon Valley with a good number of international companies.

Startup 111

Startup Mobile Commerce Education 111

Tech Zulu Event

FEBRUARY 5, 2014

The Annual TechZulu Startup Forecast is one of our most anticipated events. Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. For a full breakdown of each of our speakers’ backgrounds, visit our event info site ! Summary of Topics.

Startup 95

Startup Google Education Venture Capital 95

Both Sides of the Table

JUNE 5, 2011

As an investor you’re trying to pay the appropriate price for your perceived risks of the company succeeding and protect yourself in the event that it isn’t quite as valuable as you had hoped. Another firm we saw tried to raise $15 million at a $60 million pre-money with similar metrics. Here’s the problem.

Startup 336

Startup Pricing Technical Review Marketing 336

SoCal CTO

MARCH 12, 2007

Maybe its because Im 66", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. He is a frequent speaker at industry and academic events. Clothes are very personal and its really a pain to find stuff thats going to look good on you. in Computer Science.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Marketing, sales, and partners. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships. Financial forecast and metrics.

Invest 74

Invest Tips Competition Metrics 74

Both Sides of the Table

MAY 27, 2013

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Ask them to mention you to the press, speak about you on stage when they do public events, whatever. In his spare time he raised nearly $30 million.

Tips 365

Tips Email Venture Capital CTO Coach 365

socalTECH

SEPTEMBER 23, 2008

We provide traffic analytics, cross-tabulated across demographics, A/B testing to see how an audience is using certain pages, and engagement metrics. The platforms will be using it to serve ads into their ecosystem, essentially allowing their ad sales teams to sell into their impressions. We'll do a rev share with those platforms.

Social Media 113

Social Media Advertising Social Network Userplane 113

Tech Zulu Event

MARCH 22, 2016

VaynerMedia used it for a number of event-based activations. So far, I’ve seen brands use them for events they host. For a ballpark figure of what that looks like, I targeted a city block in Austin, Texas for a book event just last week. The event lasted for four hours, and in total I spent $32.44. Now, anyone can do it.

Customer 40

Customer Custom Snapchat Design 40