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73.6% of all Statistics are Made Up

Both Sides of the Table

The headlines in the media are filled with that latest stats. Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. Here are some examples: - You ask a small sample set so that data isn’t statistically significant. Stats sell. People throw them around at cocktail parties.

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Virtual living: the rise and growing dominance of social media. Surdak emphasizes that the goal is to either mitigate some of the pressure caused by data growth or to put that pressure to work for you in growing your startup and remaining competitive: Focus: play to your strengths. Make strategic versus opportunistic decisions.

Startup 126
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Nearly $50 billion is being spent annually on direct mail, according to statistics , and the amount has been increasing each year.

Marketing 114
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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Nearly $50 billion is being spent annually on direct mail, according to statistics , and the amount has been increasing each year. Cold calling.

Custom 146
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. At the time, it was doing Facebook media buying for e-commerce companies. To help companies make informed business decisions, we are building statistical models that show information at higher-than-the-platform level. The key takeaway?

Commerce 211
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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. Yet according to other statistics, vanishing few of these ever generate a significant profit. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. Look for value points to control.

Develop 138