Startup Professionals Musings

DECEMBER 13, 2020

The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.

Customer 168

Customer Custom Services Startup 168

Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289

Sales Startup Training Pricing 289

Berkonomics

APRIL 19, 2012

Professional investors laugh when they hear an entrepreneur state, “We have no competition.” It is a failed litmus test for the entrepreneur, even if the plan is for a totally new device or service that could take the world by storm. That statement has killed more investment deals than almost any other.

Competition 189

Competition Slides Sales Ideas 189

socalTECH

MAY 28, 2013

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. Joe Marrapodi: GreenToe is a name your own price marketplace for products. What is Greentoe?

Pricing 273

Pricing Product Help Sales 273

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286

Sales Newsletter Technical Review Activity 286

Startup Professionals Musings

DECEMBER 2, 2022

A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. This segment should have specific demographics, and the means to buy your product. Sales/Marketing. Be specific on sales channels and marketing initiatives. Production.

Sales 102

Sales Customer Custom Outsource 102

Startup Professionals Musings

APRIL 29, 2023

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Don’t let your service be viewed as a commodity.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

MAY 14, 2021

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. Define ancillary services to increase the average price. Include free digital products to enhance physical ones.

Pricing 145

Pricing Startup Competition Examples 145

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Berkonomics

JUNE 2, 2022

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity? Few of your contacts will be willing to use their valuable social or political capital helping you with a sales effort, and you will definitely strain your relationship with the intermediary if not a close friend.

Ideas 156

Ideas Sales Competition Venture Capital 156

TechCrunch LA

SEPTEMBER 5, 2018

The younger Canter upgraded the menu, brought in a point of sale system and renovated the bar. “I was the guy in the restaurant to pitch whenever there was a service or product,” Canter says. million in funding Ordermark moved to the big leagues — the Western Food Service and Hospitality Expo.

Services 165

Services Los Angeles Startup Capital 165

Tech.Co

SEPTEMBER 25, 2015

From apps to hardware, to KickStarter successes and international startups, we’re inching closer to finding out who will take home the title of Startup of the Year competition at our annual Celebrate Conference in October. Among the dozens of participants that applied for the online competitions, only a few progressed into the semifinals.

Competition 122

Competition Mobile Startup Technical Review 122

Startup Professionals Musings

AUGUST 3, 2020

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Don’t let your service be viewed as a commodity.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

DECEMBER 21, 2013

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Fresh customer base.

Organization 97

Organization Competition Startup Acquisition 97

Startup Professionals Musings

SEPTEMBER 2, 2018

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Don’t let your service be viewed as a commodity.

Services 72

Services Startup Training Writing 72

Startup Professionals Musings

FEBRUARY 20, 2022

Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Even great products need great marketing “content” to fuel the ascent of their online message. Lacks a sales angle. They are a shortcut that can put you far ahead of your competition.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

MAY 29, 2023

In my experience in large businesses as well as years of advising startups, I see far too much focus on product skills, and too little on people and process skills. His focus is on sales, but I see the same skills needed for entrepreneurs. Opening relationships and creating opportunities.

Startup 154

Startup Sales Entrepreneur Customer 154

Startup Professionals Musings

MARCH 10, 2023

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Typically some production and delivery is outsourced, requiring formal contracts and documentation. Solution development and delivery.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Berkonomics

DECEMBER 29, 2016

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

.Net 226

.Net Sales Customer Custom 226

Startup Professionals Musings

AUGUST 18, 2014

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 101

Product Entrepreneur Summary Activity 101

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. I particularly liked her points on the evolution of customer service as a key part of the overall experience: Now available 24x7 via multiple channels.

Customer 171

Customer Custom Social Media Design 171

socalTECH

FEBRUARY 20, 2013

Crowdfunder , the Los Angeles startup led by CHance Barnett, has launched another crowdfunding event aimed at the local industry, saying Wednesday that it has launched CROWDIMPACT LA , a pitching competition which will award $20,000 in a top prize to a winning social enterprise company. Deadline for entry is March 28th. READ MORE>>.

Startup 215

Startup Competition Demand Los Angeles 215

Startup Professionals Musings

JANUARY 13, 2014

We all know the products they give away, and the ones purchased by family and friends don’t count. The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. If you lose money on every sale, it’s hard to make it up in volume.

Sales 99

Sales Customer Custom Entrepreneur 99

Berkonomics

NOVEMBER 24, 2022

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Been skewered for slow customer service? Battle or avoid? .

Resource 156

Resource Competition Examples Customer 156

Startup Professionals Musings

JUNE 27, 2014

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Don’t let your service be viewed as a commodity.

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

JULY 4, 2021

Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. Much has been written about this subject in the world of manufacturing, stemming primarily from the 1990’s work by Taiichi Ohno, called the Toyota Production System (“Lean”). Bottlenecks to team productivity.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

OCTOBER 16, 2023

Most aspiring entrepreneurs understand that you can’t build a business if you won’t commit to delivering a product or service, but many are hesitant or refuse to commit to any financial forecasts. Yet every business requires revenue and volumes, as certainly as it requires a product to sell. Forecast sales-volume expectations.

Startup 116

Startup Pricing Sales Statistics 116

Startup Professionals Musings

DECEMBER 5, 2020

Constant search for ways to increase sales and profitability. More sales are the only way to reach real business success. Entrepreneurial thinkers see their business mission as enriching the lives of customers, rather than being a better producer of products and services. Maintain a meaningful competitive advantage.

Entrepreneur 117

Entrepreneur Sales Customer Custom 117

Berkonomics

DECEMBER 3, 2020

Most innovations come from responding to a customer’s needs, or finding a niche where products need improvement or extension. Imagine the room in which several graduate business school student groups have gathered, tasked with coming up with an idea for a business plan competition. A thought exercise.

Startup 156

Startup Ideas Customer Custom 156

Berkonomics

FEBRUARY 23, 2023

Competitors, seeing a successful development of a niche, flock into the competitive void with products or services built with a fresh view of the current environment. Young companies have been known to outgrow the abilities of management to focus and direct them, failing to make the transition to organized, stable growth.

Pricing 156

Pricing Invest Equity Entrepreneur 156

Startup Professionals Musings

AUGUST 20, 2012

Why is it that most of the business plans I see are really product plans? I define a product plan as a detailed description of your product or service, with a bit of business thrown in at the end. A business plan is a detailed description of your business, with a bit of product description thrown in near the front.

Product 92

Product Outsource Development Competition High Tech 92

Startup Professionals Musings

AUGUST 17, 2016

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. Start with a service you know and love. Don’t let your service be viewed as a commodity.

Services 61

Services Startup Training Writing 61

Startup Professionals Musings

NOVEMBER 23, 2012

We all know the products they give away, and the ones purchased by family and friends don’t count. The real milestone, proving the business model, is that first product sold for full price to a total stranger, leaving him happy. If you lose money on every sale, it’s hard to make it up in volume.

Sales 96

Sales Customer Custom Pricing 96

Startup Professionals Musings

SEPTEMBER 1, 2023

The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.

Customer 106

Customer Custom Startup Competition 106

Both Sides of the Table

JULY 21, 2014

You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” How frequently they’re using the product? ROI studies were published. I know, I know.

Marketing 354

Marketing Case Study Metrics Sales 354

Berkonomics

AUGUST 3, 2023

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). For those of you who fit that description, nice work. There is a lot to say about retaining control.

Venture Capital 295

Venture Capital Startup Class Invest 295