Competition Product Sales Training 
Startup Professionals Musings
JANUARY 18, 2023
In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. With pervasive access to social media, customers no longer differentiate poor product repair and replacement from a poor shopping experience or customer usage satisfaction. Make sure non-contact experiences match face-to-face.
Both Sides of the Table
APRIL 3, 2014
Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I boil it down to this: sales people are sales people. Here are mine.
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Berkonomics
APRIL 11, 2019
An entrepreneur pitches using a deck with no slide for competition. We have no competition.”. It could be that a larger competitor has met with its customers, promising to extend its product line into this very niche. We investors see this all the time. When asked (as we always do,) the response is “This is new.
Both Sides of the Table
NOVEMBER 2, 2010
This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.
Both Sides of the Table
FEBRUARY 5, 2011
Most technology startups seem to be funded by product people or business people. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. We focused together on improving our sales methodology, our training and our comp plans.
Startup Professionals Musings
APRIL 21, 2023
New product process. Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Training and coaching. From time to time, include customers and sales members in ideation sessions. Sustainable innovation is really the only sustainable competitive advantage.
Berkonomics
APRIL 19, 2012
Professional investors laugh when they hear an entrepreneur state, “We have no competition.” Doing nothing is the main competitor for most products and services, whether a compelling new idea or a seasoned product long proven to be effective. That statement has killed more investment deals than almost any other.
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