Startup Professionals Musings
NOVEMBER 28, 2022
Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. Trying to save costs by seeking resumes on the Internet will result in poor quality candidates, more time required for screening and interviews, and high turnover. Marty Zwilling.
Startup Professionals Musings
MARCH 4, 2020
Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. Trying to save costs by seeking resumes on the Internet will result in poor quality candidates, more time required for screening and interviews, and high turnover. Marty Zwilling.
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Both Sides of the Table
MAY 13, 2018
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
socalTECH
AUGUST 24, 2009
One of the local firms attacking that market is Los Angeles-based FunnelSource (www.funnelsource.com), a developer of software-as-a-service tools that provide analytics to sales teams. Coming out here, I wanted to focus on what my specialty was, which is driving sales as a VP of Sales. What opportunities are hot, or cold?
Both Sides of the Table
MAY 24, 2018
controlling your psychology ) you no doubt have heard me say that raising capital is a sales & marketing process. This is Sales 101. If you’ve read any of my ongoing series on fund raising from venture capitalist (episode 1?— ?controlling The “A’s” typically don’t have investment authority and Principals it depends firm to firm.
socalTECH
JULY 28, 2014
In an intensely competitive area, how do you differentiate yourself and grow a company? Typically we have one owner, and they have three offices, and lots of really young sales people. We spoke with David Scult , the company''s CEO, to learn more about what the company is doing nowdays. Our best vertical is insurance.
Both Sides of the Table
JANUARY 28, 2012
The power of large screen real estate. They are more likely to be the “bottom end of the sales funnel” or in other words close to “point of purchase.” I have talked with people in the industry who tell me that mobile movie sites convert ticket sales much higher than desktop websites.
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