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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Interact with employees and customers on a regular basis. Never be too busy to talk to real customers.

Customer 140
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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Of course, such actions are equally applicable to businesses at any stage. Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Get interactive with online users and customer feedback.

Marketing 119
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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. You may be getting killed today by customer expectations you never worried about just a few years ago.

Marketing 162
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5 Team Engagement Principles Are Vital To Leadership

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Interact with employees and customers on a regular basis. Never be too busy to talk to real customers.

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7 Steps To Creating An Effective Personal Brand Today

Startup Professionals Musings

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Use the same mindset with new team members and customers.

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7 Workplace Culture Dynamics That You Need to Support

Startup Professionals Musings

Even before the recent pandemic, when more people began working remotely , I noticed the dynamics changing in many workplaces, both between employee interaction with peers, and interactions with customers. Use marketing, blogging, and industry conferences to get the message out. Measure results in terms of customer satisfaction.