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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. MAKEITWORK, our Twitter handle is @makeitwork , our website is makeitwork.com and our facebook page is of course facebook.com/makeitwork. Tell no one!

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

Of course, such actions are equally applicable to businesses at any stage. Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Participate in industry conferences and expositions.

Marketing 119
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5 Keys To Personalized Team And Customer Connections

Startup Professionals Musings

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. More meetings in your conference room won’t get to the truth as well as simply talking to people who interact with customers directly.

Customer 140
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162
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The Perils of Shiny New Objects

Both Sides of the Table

In today’s uber-connected, social media, everything-is-public, people tell you there’s killing it with these new features, investor & mentor whiplash – it’s hard to avoid the latest thing. In due course. Yet sadly most startups have “shiny object” obsessions. Sequentially. Thoughtfully.

Course 368
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7 Steps To Creating An Effective Personal Brand Today

Startup Professionals Musings

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Imagine your best future with digital credentials.