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Should Startups Announce Their Funding?

Both Sides of the Table

I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. When you file, you must be prepared. Funding is news.

Startup 355
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Why Great Executives Avoid Shiny Objects

Both Sides of the Table

We’re expected to be at conferences, events, sales meetings and be publicly visible. And then there are investors who want updates, calls, reports, check-ins. Recruiting, business development, shipping product, writing blog posts, networking … it’s all the same. People expect blog posts, Tweets, panels, speeches.

Activity 297
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Transportation Weekly: Uber’s spending habits, Tesla Model Y, scooters and AVs in Austin

TechCrunch LA

Welcome back to Transportation Weekly; I’m your host Kirsten Korosec, senior transportation reporter at TechCrunch. This is where investigative reporting, enterprise pieces and analysis on transportation lives. This investment would give Uber ATG a valuation of between $5 billion and $10 billion, WSJ reported.

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

We all see reports of venture capitalists who invest millions in new businesses, but be assured that these investments come only after you have a proven base business, and have a case for scaling it quickly. The remainder use outside funding, including crowdfunding, friends and family, banks, and investors.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? One of the masters of this in the startup technology world is Flurry.

Marketing 389
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Why Your Startup Doesn’t Need a COO

Both Sides of the Table

So I know I’m getting myself into a bit of trouble by writing this. They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. They talk about the need of the CEO to be chief evangelist, speak at conference, lead executive recruiting, etc.

Startup 325
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209