socalTECH

NOVEMBER 12, 2013

In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing? Talk about how your research led to this startup? How is it you do that?

Metrics 166

Metrics Software Review Research Startup 166

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Metrics 101

Metrics Marketing Demand Paramount 101

socalTECH

NOVEMBER 12, 2013

In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing? Talk about how your research led to this startup? How is it you do that?

Metrics 113

Metrics Software Review Research Startup 113

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Before I jump into the 28 questions, let me start with 14 questions that I will want to go through first so I know a bit more about what we are talking about. SEO for Startups )? Wireframes?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. Before I jump into the 28 questions, let me start with 14 questions that I will want to go through first so I know a bit more about what we are talking about. SEO for Startups )? Wireframes?

Develop 384

Develop Development Startup SEO 384

socalTECH

NOVEMBER 12, 2013

In a move to convert that huge pile of data into something much more meaningful, Los Angeles-based Ninja Metrics (www.ninjametrics.com) launched a new predictive analytics product for the industry. Explain what Ninja Metrics is doing? Talk about how your research led to this startup? How is it you do that?

Metrics 100

Metrics Software Review Research Startup 100

socalTECH

JUNE 15, 2017

Our interview this morning is with Milana Rabkin , co-founder of Stem , a new startup which is developing a financial application which helps musicians and other content creators automate payments to members of their creative team. They can use Stem as a platform to distribute that content. How did you start the company?

Startup 140

Startup Content Metrics Platform 140

TechEmpower

OCTOBER 9, 2023

Content Recommendations in Streaming Services While many streaming platforms suggest content based on viewing history, LLMs have the power to significantly elevate this experience. This category encompasses a vast array of content, from emails and text documents to social media posts.

Generative AI 346

Generative AI Artificial Inteligence Tool Knowledge Base 346

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. As with many startup activities, you only have one chance for a great first impression.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

MAY 21, 2022

But startups need to remember that even zero paid media doesn’t mean that marketing is free. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. They advocate investing in their new framework, where the Z.E.R.O.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JUNE 5, 2020

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Finding a co-founder is rarely a bad thing, since two heads are always better than one in meeting all the startup challenges.

Ideas 122

Ideas Entrepreneur Startup IBM 122

Berkonomics

FEBRUARY 20, 2014

We built one of our companies upon forecasted metrics for a specific class of retail consumer base, but found that there wasn’t enough money in our universe to pay for marketing to create that much dedicated traffic to our site. Starting up' Email readers, continue here.] Some label this as “Bet on the jockey, not the horse.”.

Startup 245

Startup Summary Metrics Class 245

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. SEO for Startups )? Who are the customers?

Software Development 292

Software Development Develop Development Startup 292

Startup Professionals Musings

MAY 9, 2015

In my experience with entrepreneurs, there seems to a wealth of self-proclaimed “idea people” who aspire to start businesses, but only a few who are willing and able to dig in and get the job done. Finding a co-founder is rarely a bad thing, since two heads are always better than one in meeting all the startup challenges.

Ideas 115

Ideas Startup IBM IBM 115

Startup Professionals Musings

OCTOBER 2, 2015

By definition, every startup is predictably unpredictable, since new solutions have no proven track record, startups are usually building a new market, and the world around them is changing faster than ever. The market changes faster than your startup. The money runs out before revenues start.

Startup 105

Startup Entrepreneur Marketing Satisfaction 105

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Mike Starkenburg: The company was founded in 2000, and was started in Manchester, UK, by a handful of computer vision specialists. How did a company started in the UK end up here?

Metrics 100

Metrics Startup Sales Newsletter 100

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. Walter Delph: We started primarily on Twitter, but we now work on Twitter, Facebook, and others. What is Ad.ly''s business now?

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

SEPTEMBER 3, 2017

But startups need to remember that even zero paid media doesn’t mean that marketing is free. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. They advocate investing in their new framework, where the Z.E.R.O.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

OCTOBER 14, 2019

How do you create a tool to help address unconscious bias in the workplaceand why would you create a new startup in that area? We caught up with Michele and Dan to better understand why they founded the company, and why this market was such an interest to them. Sometimes, it's just content presented online.

Content 150

Content Training Education Outsource Development 150

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. Create and leverage engaging and relevant content.

Marketing 58

Marketing Startup Social Media Newsletter 58

socalTECH

SEPTEMBER 19, 2014

We caught up with Rachel recently to hear more about the company. Rachel Payne: FEM is a video discovery platform that provides quality, relevant video recommendations for any website, app, or content network that is seeking to drive more engagement around video. A lot of people have done content recommendations before.

Google 233

Google Content Startup Venice 233

Startup Professionals Musings

JULY 22, 2013

It''s a line from an old movie "Field of Dreams" which is still leading to the demise of too many startups, led by entrepreneurs who really started their business to build an exciting new product or service. This book correctly characterizes every startup as a beast that has to be well fed to grow. Marty Zwilling.

Sales 105

Sales Startup Metrics Custom 105

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. They understand startup realities. Desperate entrepreneurs lose their leverage and die young.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Startup Professionals Musings

OCTOBER 20, 2013

But startups need to remember that even zero paid media doesn’t mean that marketing is free. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. They advocate investing in their new framework, where the Z.E.R.O.

Media 101

Media Marketing Startup Framework 101

Tech Zulu Event

SEPTEMBER 24, 2013

There are new filmmakers who are trying to get into the entertainment business, but the market has been over saturated with content. To do this, they have created Filmzu , an online matchmaker to find and connect with others to create new content. TechZulu: Where did the idea of Filmzu start?

Content 81

Content Entertainment Startup Los Angeles 81

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. They understand startup realities. Desperate entrepreneurs lose their leverage and die young.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

AUGUST 1, 2021

In my role as advisor to many startups, I try to prepare them for the inevitable bumps in the road ahead, as well as to provide practical guidance on how to build and maintain the traction needed to survive and prosper. You don’t have enough control over your time, investors, the market, or your startup. It’s very frustrating.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

AUGUST 24, 2019

But startups need to remember that even zero paid media doesn’t mean that marketing is free. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. They advocate investing in their new framework, where the Z.E.R.O.

Media 95

Media Framework Social Media Metrics 95

socalTECH

MAY 17, 2019

For today's interview, we sat down and spoke with David Loo , the founder and CEO of Perspectium (www.perspectium.com), a startup which is developing service management applications designed to help connect different, enterprise service management software products together. That's how we started. What specific problem were you seeing?

SaaS 113

SaaS Startup Custom Customer 113

Tech Zulu Event

MAY 9, 2014

As our first time covering a 500 Startups demo day , we could only imagine the stratospheric levels of stress our Batch 8 founders must have gone through to get on stage and present their progress from their last four months of startup bootcamp. In true 500 Startups fashion, Demo Day had an almost cathartic feel.

Startup 111

Startup Mobile Commerce Education 111

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. They understand startup realities. Desperate entrepreneurs lose their leverage and die young.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. Noah completely opened up the kimono, let us peak under his Irish kilt and stood there vulnerable willing to share his honest experience growing his company.

Metrics 87

Metrics Email Startup Technical Review 87