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Catching Up With Joanne Bradford, Demand Media

socalTECH

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? For Legalzoom, it's a very different model.

Demand 240
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6 Demands Of Today’s Me-Centric Customers On Startups

Startup Professionals Musings

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

Demand 126
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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. These are still the driving focus behind most marketing courses, and deserve to be so. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. D=Decrease costs.

Marketing 201
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7 Business Leadership Traits Persuade Customers Today

Startup Professionals Musings

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. Of course, these are great, but they don’t happen without enlightened leadership coming first.

Customer 152
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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

I also had custody of my 16-year-old sister, so I was managing my course load and taking these trips, and it was during one of the those rides that I thought there has to be a better way to do this. Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”.

Tool 179
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. Thus you end up with Demand Media that booms until Google algorithm changes (Panda) changes send it off a cliff along with many other companies overly reliant upon one “place” and one “promotional” method. My argument is pretty simple.

Marketing 379
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Should Startups Care About Profitability?

Both Sides of the Table

I want to understand how many units the company is selling, whether this is increasing over time and how well they’re doing at retaining the customers that they do acquire. The Nature of Revenue Matters Of course revenue alone won’t tell you enough. My first priority is to understand “growth drivers.”

Startup 227