InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company.

Customer 195

Customer Custom Template Startup 195

SoCal CTO

DECEMBER 7, 2009

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

Web 150

Web Sites Email HTML 150

InfoChachkie

MAY 27, 2013

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company.

Customer 153

Customer Custom Template Startup 153

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

DECEMBER 3, 2021

Smart potential customers only visit and buy from credible and memorable websites. What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

AUGUST 5, 2023

Of course, if you want to be in that number, or you want that number to go up, you have to know how to locate potential investors who fit your profile, requirements, and expectations. Identify customer executives who need your solution. Identify customer executives who need your solution. But don’t wait for them to contact you.

Statistics 98

Statistics Entrepreneur Funding Social Media 98

Startup Professionals Musings

SEPTEMBER 16, 2023

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Building a minimum viable product, with customer validation. Just make sure you can fill in all the details. Establishing your brand with interactive social media.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 114

Startup IBM IBM Social Media 114

Startup Professionals Musings

NOVEMBER 22, 2020

Of course, if you want to be in that number, or you want that number to go up, you have to know how to locate potential investors who fit your profile, requirements, and expectations. Identify customer executives who need your solution. Identify customer executives who need your solution. But don’t wait for them to contact you.

Funding 173

Funding Tips Startup Statistics 173

Startup Professionals Musings

DECEMBER 24, 2016

I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service. Of course, great startup solutions need great teams to implement them. A deep product or service has a robust set of features. Intelligence.

Customer 60

Customer Custom Ideas Summary 60

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer. Set expectations accordingly. Get a loan or line-of-credit.

Startup 136

Startup Technical Review Equity Incubator 136

Startup Professionals Musings

JULY 30, 2021

Of course, no business wants to be the next Blockbuster , which kept charging straight ahead despite subtle clues that the Internet was changing everything. Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

SEPTEMBER 4, 2021

I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service. Of course, great startup solutions need great teams to implement them. A deep product or service has a robust set of features. Intelligence.

Ideas 155

Ideas Startup Summary Examples 155

Startup Professionals Musings

JANUARY 24, 2013

Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a good one for you. Profile sites. Other user-created content sites. Sites like Flickr , Instagram , and YouTube allow users to create and share photos and videos, and create short profiles.

Customer 89

Customer Custom Blogging Content 89

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. After some healthy wrangling with the “The BuddyHelp Should Be Free” folks, we eventually made a slight modification to the site, as shown below.

Customer 162

Customer Custom Technical Support Startup 162

Startup Professionals Musings

JUNE 2, 2023

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. You need a big differentiator in these arenas.

Invest 98

Invest Sites Technical Review Social Media 98

Startup Professionals Musings

APRIL 11, 2020

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 169

Startup IBM IBM Social Media 169

Startup Professionals Musings

NOVEMBER 28, 2020

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Building a minimum viable product, with customer validation. Over 600,000 new businesses were created in the last year, or over one per minute of every day.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

OCTOBER 2, 2019

If you find yourself and your business in one of these categories, it’s time to heed the steps I recommend to every business client today: Ask for a good review from every satisfied customer. Customers these days expect to get asked, and often need that little extra push to put a testimonial on your website.

Customer 86

Customer Custom Examples Sites 86

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Berkonomics

SEPTEMBER 26, 2019

And of course, the fines are astronomical. Think of the advertisements that follow you around various sites for days and weeks after you visit the first site and look for a product.) Of course, CCPA protects children under 18 by strictly prohibiting the sale of any information containing data from this group.

Sites 149

Sites Email Google Course 149

TechCrunch LA

NOVEMBER 17, 2019

Enter TriNet, a human resources giant, which this week became the poster child for how how to make a genuine email to its customers look inadvertently as suspicious as it gets. Chief among the issues were that the TriNet logo in the email was hosted on Imgur, a free image-hosting and meme-sharing site, and not the company’s own website.

Email 119

Email Sites Outsource Resource 119

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Also you should post to industry and other popular sites for more visibility. Market your ideas and expertise early for customer feedback.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

AUGUST 25, 2023

Of course, starting and running your own business comes with financial and personal risks, so I always recommend that you do your homework first, and follow some tried and proven strategies to improve your odds of success. These are necessary to attract customers, investors, and give you a line of defense with competitors.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

APRIL 4, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Commit to a major customer. Set expectations accordingly. Solicit funds from friends and family.

Tips 104

Tips Startup Technical Review Equity 104

Startup Professionals Musings

DECEMBER 2, 2017

Of course, there are always exceptions, but how much added risk do you need for your startup? Exposure to customers, incumbents, and competitors all drive success. Being close to your customers, your vendors, or even your competitors can make all the difference. billion dollar sale to Oracle from Bozeman, Montana.

Sites 59

Sites Startup Technical Review Oracle 59

Startup Professionals Musings

JANUARY 16, 2022

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. That means it solves a real problem for real customers who are ready and able to spend real money. The number of current potential customers is large and growing. So let’s take a look.

Platform 118

Platform Snapchat Startup Course 118

Startup Professionals Musings

JULY 29, 2023

That’s why I’m impressed with the classic book, “ All Dreams on Deck: Charting the Course for Your Life and Work ,” by Jeremy Cage. The business world doesn’t thrive with yet another social media or dating site – it’s begging for paradigm shifts in the technology or business model. Venture where no business has gone before.

Ideas 105

Ideas Startup Entrepreneur Social Media 105

Startup Professionals Musings

OCTOBER 9, 2020

That means starting your search through contract services sites, rather than conventional career hiring sites. Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions.

Competition 168

Competition Startup Demand Training 168

socalTECH

SEPTEMBER 13, 2011

As the school year kicks off for college students, one of the big tasks of the year is buying books for their courses. We spoke with Jonathan about the advantages of SwoopThat over existing sites. Jonathan Simkin: What makes us unique from other sites, is we're here to help students save time, in addition to money, when they buy books.

UCSD 185

UCSD Course Startup Sites 185

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. Of course reciprocity matters so they would all leap into action. It’s worth a quick read. My argument is pretty simple.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

SEPTEMBER 7, 2020

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. You need a big differentiator in these arenas.

Startup 126

Startup Sites Technical Review Social Media 126

socalTECH

OCTOBER 1, 2010

Santa Barbara-based Mindflash.com , an online training platform site headed by former Mint.com Chief Marketing Officer Donna Wells, said this week that it has officially launched its online trianing platform. The firm says it is targeting small businesses, and offers a way to help those businesses provide employee training. READ MORE>>.

Training 133

Training Santa Barbara SaaS Platform 133

Startup Professionals Musings

JULY 1, 2020

Of course, most of you expect that raising money will be difficult, as well as staving off competitors, and handling that occasional toxic customer. No matter how certain you are that your solution, target market, and customer need are well-proven, you are likely wrong, or the world changes by events you could not have anticipated.

Entrepreneur 122

Entrepreneur Startup Course Examples 122

Startup Professionals Musings

DECEMBER 5, 2022

Fortunately, despite their lack of basic business experience, the destined-to-be-great entrepreneurs never give up, following Bill Gates after his first failure with Traf-O-Data, and Jeff Bezos after early failure with his online auction site. Startups don’t come with formal training courses. Running a business is lonely at the top.

Training 117

Training Entrepreneur IBM IBM 117

Startup Professionals Musings

OCTOBER 1, 2023

Of course, they can outsource part of the work or hire employees, but that approach means more time and money to manage the work, which they don’t have. Join online "matchmaking" sites for business partners. The right answer is to find a co-founder with complementary skills. Explore candidate common interests outside of work.

Startup 99

Startup High Tech Entrepreneur Writing 99

SoCal CTO

DECEMBER 9, 2009

Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. What are some good examples of similar sites? Examples of other brands/sites that are similar from a brand perspective? What’s their specific need / pain?

Software Development 292

Software Development Develop Development Startup 292