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Your board should protect you!

Berkonomics

Email readers, continue here…] It is the board, made up of individual members, that is responsible for the care and maintenance of the corporate person. Of course they should not. Sometimes, there will be a conflict of interest between the people representing the various shareholder classes on a board.

Class 282
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Simplify your commission structure. Please.

Berkonomics

They usually can calculate what’s in it for them before they make the final presentation and ask for the order. Email readers, continue here…] For those who have tried (and perhaps built) a commission structure based upon anything other than gross revenue, there are some relatively easy solutions for simplification.

Sales 177
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How much is that one additional unit worth?

Berkonomics

Most college econ courses teach marginal economics. That’s impressive sales leverage. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. Let’s use breakeven as our test. Back to the incremental unit.

.Net 156
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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. Many, many tech companies I meet start with a set of “awesome features” and present them to me (and I suspect also to customers). I know I didn’t.

Sales 319
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Do you take those loyal, key customers for granted?

Berkonomics

During CEO roundtables which I attend regularly, fellow CEO’s analyze a compatriot’s use of time during the once-a-year personal presentations each makes in turn. We often ask our sales people to “find the pain” and show how our product solves that pain problem. Of course, they do. Of course, it is. Find the pain.

Customer 120
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The 18-month rule and a harrowing tale

Berkonomics

Of course, I’ll tell another harrowing story here. Email readers, continue here…] Early in the rapid growth phase of my computer software company, I hired an excellent, IBM-trained vice president of sales to further growth and begin our international expansion. Everyone but the sales VP was present as anticipated.

Training 226
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Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226