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Defend you pricing against the competition!    

Berkonomics

This week, we continue our series on marketing and positioning. In many markets, there are poorly defended niches, even markets with dominant players. For example, the tech company, Asus, found this golden opportunity in the notebook market and moved in quickly to overtake all other manufacturers with low prices.

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53 Questions Developers Should Ask Innovators

TechEmpower

” Of course, it’s more complicated than just checking boxes on a question list. How will you be taking this to market? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster?

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8 Smart Tips To Soliciting Friends And Family Funding

Startup Professionals Musings

Of course, the average beginning amount per startup is low, and usually in the form of a convertible loan, rather than an equity investment. Use the minimum viable product concept to get revenue early, and allow market and product pivots at minimal cost.

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Understanding What’s Going on in #LATech

Both Sides of the Table

10 years ago we found ourselves trying to persuade LPs and VCs that it was worth spending more time getting to know the LA market and now the most common refrain that I hear from them is “there really is something going on in LA.” Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA.

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Three magic questions to increase your sales:   

Berkonomics

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

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How to Out Amazon, Amazon

Both Sides of the Table

Many of us learned about substitute products in undergrad economics courses. As a product or service you can often trade short exclusivity periods for the retailer’s willingness to spend marketing dollars promoting your product or give you better merchandising in the physical or virtual store. So Why Does This Matter?

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. ” Of course not. They offer a point-of-view about their market. More strategic.