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Entity Academy, an edtech startup that trains, mentors and places women in tech roles, secures $100M

TechCrunch LA

Its “content arm” Entity Mag has quite interestingly gone viral on social media and has more than 1.1 Entity uses all this to curate not just what courses it provides and what goes into the curriculum, but also how best to supplement that learning.

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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

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Want to Know What Marc Andreessen’s Magic on Twitter is? Hint: It’s Not Tweetstorming

Both Sides of the Table

This was pre social media. Of course they then added Chris Dixon, Ben Evans and many other great public voices. I am often asked about social media by those who want to know how they should best do it professionally. My advice always follows along the line of: Twitter is part media distribution platform.

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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

These include recognized social media influencers, industry experts, and even early customers. Case studies, supporting videos, and giveaways still work well in this regard. Of course, it’s still a requirement to balance the cost and scalability of personalization against the value of this differentiation.

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Don’t Be Too Busy for Social Media Marketing

Startup Professionals Musings

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start social networking with peers.

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6 Keys to Superior Thinking in Business Innovations

Startup Professionals Musings

She is an expert on the study of innovation, and professor at Columbia Business School. Keep revising until you find that your study and interviews no longer give you further ideas. Use all available search platforms, including Internet search engines, social media, and discussions with experts to find and evaluate these alternatives.