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Docstoc's Jason Nazar Talks About DocStore

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We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. For those who haven't heard yet, tell us about DocStore and what it is all about? Jason Nazar: DocStore is a premium marketplace to buy and sell professional documents.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Cost per click (CPC). Advertising is all about getting the most results for the least cost. This cost model is the most like traditional newspaper and television advertising, where advertisers pay for each ad appearance or page-view (impression) on a search result page, even if the user pays no attention.

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Interview with Noah Auerhahn, Extrabux

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We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. For people who haven't heard of ExtraBux, what is the site all about?

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Savings.com: The California Internet Tax Law and Unintended Consequences

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This morning, we spoke to Thomas Swalla , the COO of Santa Monica-based Savings.com , the online coupon and deals site, to talk a little bit about how the move has impact at one of Southern California's many, many affiliate-dependent Internet businesses--and how the move might result in lost jobs, and the firm moving out of state.

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How Mobile Is Changing Oversee's Business, With Debra Domeyer

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We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. It's grown significantly since last year when it was about 12 percent of our traffic.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. These purchases are more complex in nature.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

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We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. What is CampaignEQ?