Remove category strategic-planning
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Don’t Wait To Catch Up Until Your Customers Hate You

Startup Professionals Musings

After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. Get out and meet your customers to learn what turns them on these days.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. Customers won’t buy what they can’t find or don’t understand. Solution may require new category development time.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Marty Zwilling.

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How To Make The Most Of Your DNA As An Entrepreneur

Startup Professionals Musings

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. Some might say that Elon Musk epitomizes this category. After that, it’s all about capitalizing on your strengths, shoring up your weaknesses, and building a personal plan that doesn’t work against you. Opportunist.

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6 Tips On Positioning Your Needs For Investor Funding

Startup Professionals Musings

Here are some guidelines that will help you with the right answers, not only in closing your next investment, but in planning when and how much money to ask for: Investors are most interested in helping you scale the business. I recommend that you simplify your use to no more than three items or categories, with a percent allocation to each.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

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5 Strategies For Business Growth Many People Forget

Startup Professionals Musings

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. Since these usually require a large investment, and more time, including customer education, they need to be started while your current business is still healthy.