Startup Professionals Musings

FEBRUARY 12, 2016

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint.

Custom 56

Custom Customer Startup Competition 56

Both Sides of the Table

JUNE 17, 2017

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. COGS” represents the amount that each sale costs you.

Startup 227

Startup Venture Capital Sales Course 227

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. What is ConsumerTrack all about? Brett Rossman: ConsumerTrack is a performance-based, online marketing company.

Startup 239

Startup El Segundo Marketing Media 239

Startup Professionals Musings

SEPTEMBER 27, 2019

A theme I often hear from the entrepreneurs and startups I advise is that once they see that first surge of traction from customers, they can relax and enjoy life for a change. In today’s world of growing competition and customer evolution , holding your own, and growing to the next level is a constant challenge that can never be ignored.

Ideas 77

Ideas Custom Customer Competition 77

socalTECH

MAY 30, 2019

I think, to be a great entrepreneur, you have to look at what is missing in the category that you will be playing in the industry, and figure what you can deploy with a little bit of strategy and technology to bring a better service and price. You've got to know best practices in demand generation. That's been very effective.

Content 193

Content Social Network Coach Help 193

socalTECH

JULY 24, 2009

We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Cox Communications - Orange County was recently ranked 2nd amongst Employers Group's, "California's Best Places to Work - 2008" in the Large Companies category. A Stanford alum, Aaron wrote the book on sales 2.0.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Custom Customer 286

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. Now you have real customers who can quickly turn off hundreds of potential customers if you ignore their feedback.

Social Network 59

Social Network Startup Demand Entrepreneur 59

socalTECH

APRIL 2, 2014

It''s a perfect opportunity for data geeks in marketing and the business side to get information on customers in real time. We''re growing and scaling to meet the demands of the market. There are companies much bigger than Smartify trying to solve the challenge of how to create a unified database of customers. READ MORE>>.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

DECEMBER 7, 2016

Barry Lieberman: My backgruond is about 35 years in technology, business development, and sales and marketing. I built my own company around marketing services, and have been around business development, marketing, custom service, and sales, and also on the consumer side of technology, a little bit a mix of the two.

Tech Coast Angels 100

Tech Coast Angels CTO Coach Startup Pasadena Angels 100

Both Sides of the Table

MARCH 25, 2016

Answering these questions and other basic planning will tell you where the value is accrued in the enormous travel category, who is serving this market today and you can find whether your entry into the market is likely to create a big business. billion in sales and thus controls less than 10% of the market. Choose that market.

Startup 150

Startup Marketing Study SEO 150

socalTECH

AUGUST 8, 2018

Jonathan Neddenriep: So, the core of what we've built in Postie, is a machine learning stack that ingests who your current customers are, and figures out who across every household in the United States is most likely to become a customer based on that data. We build on those audiences, and find others that look alike.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

Both Sides of the Table

DECEMBER 9, 2010

For every layer if I mention companies please don’t assume that I’m suggesting there aren’t other players in that category. I had been selling large content management systems and storing documents for industrial-scale customers. I’m just listed who I perceive as the market leaders. I was dead set against it.

Startup 343

Startup Technical Review S3 Services 343

Both Sides of the Table

MARCH 6, 2011

That, plus I love the space of high-customer-service, focused eCommerce for moms worried about what their kids eat & wear.&#. Starting with exclusive rights to sell celebrity chef, Tyler Florence’s, line of baby food online, SproutBaby began seeing initial traction from customer interest as physical distribution spread.

Startup 292

Startup Venture Capital Blogging Summary 292

Tech Zulu Event

JULY 16, 2012

In particular, CallFire has answered unusually strong demand coming from political campaigns, the insurance sector and emergency notification. CallFire’s business model focuses on providing complete application solutions to businesses, while its open API enables applications to be customized in virtually any fashion.

Venture Capital 89

Venture Capital Cloud Computing Class Education 89

socalTECH

MARCH 9, 2017

Industrial networking is a new category for me, personally, and I only started here two years ago. If you were a big company like Proctor & Gamble, for instance, you'd have a whole side of your business with IT, for your sales, marketing, and financial folks. For those who haven't heard of Veracity, what is it you do?

Networking 124

Networking Startup Incubator Orange County 124

socalTECH

JULY 20, 2009

Adam also had a stint at Mission Ventures, and ran worldwide sales for open source middleware at IBM. I don't have a long sales cycle, because I'm talking to people who have already chosen Jetty. I also worked in sales groups for Websphere, and bootstrapped Webtide--all right in a row. They all were very different companies.

IBM 100

IBM IBM Mission Ventures Venture Capital 100

SoCal Delicious

OCTOBER 8, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Entrepreneurs love being around other entrepreneurs, and thats driving demand toward the beach," says Mr. Miller. Community Home Loans: FOR SALE.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44