InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Market your ideas and expertise early for customer feedback. Your blog followers will be your best customers.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Invest your time in networking online, as well as offline. Consistently review and respond to relevant online feedback.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Best Cybersecurity Tools for Startups With online attacks costing businesses more and more each year , investing in cybersecurity is no longer optional.

Tool 131

Tool Startup Software Review Technical Review 131

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. You can’t build a brand on YouTube. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference. Want to Sponsor?

SEO 40

SEO Advertising Conference Social Media 40

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients. Our average retention is 70 percent.

Template 124

Template Beverly Hills Startup SEM 124

socalTECH

AUGUST 8, 2016

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. It's a customer centric world. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

SoCal CTO

FEBRUARY 25, 2009

Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Startup 150

Startup SEM IP SEO 150

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. How integrated is your marketing, and how carefully are you measuring your marketing investment? Marty Zwilling.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

NOVEMBER 29, 2010

Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Cultivate early customers. It’s never too early to start a dialog with customers, as long as you don’t mislead them about where you are in the cycle. Find potential partners.

Blogging 93

Blogging Invest Startup Writing 93

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place. What about mobile?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

APRIL 3, 2019

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). Measuring is all about return-on-investment (ROI). Pick the ones that fit your desired outcome. Iteratively execute and measure results.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

FEBRUARY 15, 2019

Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. That's a great question.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Both Sides of the Table

MARCH 14, 2013

But through expressing points-of-view I can raise above the consciousness of my customers (entrepreneurs and limited partners who invest in VC funds) in ways that I couldn’t without breaking through the noise of the hundreds of others of VCs who also have money. Think about Luma Partners.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. How integrated is your marketing, and how carefully are you measuring your marketing investment? Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. How integrated is your marketing, and how carefully are you measuring your marketing investment? Marty Zwilling.

Media 59

Media Marketing Social Media Resource 59

Tech Zulu Event

MAY 15, 2015

If you invest in more training at the beginning of their careers, you’ll need to invest less down the road. You’ll keep in touch with your customers quickly and easily. The customers will continue returning to your business due to the personal connections you make with them. Tap into SEO.

SEO 40

SEO Search Engine Optimization Tips Software Review 40

Startup Professionals Musings

JULY 24, 2015

Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Start building your customer community early. Customers these days expect to find your information where they are, not where you are. Start today.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. But I’m investing on the assumption you will be successful, of course. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. How integrated is your marketing, and how carefully are you measuring your marketing investment? Marty Zwilling.

Media 92

Media Social Media Marketing Resource 92

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. They have to pay for placement. That''s why it''s exciting for flower shops.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

AUGUST 18, 2013

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). Measuring is all about return-on-investment (ROI). Pick the ones that fit your desired outcome. Iteratively execute and measure results.

Social Media 102

Social Media Media Product Metrics 102

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. As a starting point you have to realize that investment firms (which a VC is) have management needs. That certainly works well for some.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Both Sides of the Table

APRIL 23, 2011

Are you thematic in your investing or entrepreneur focused? (11:40-14:15). In 2003 one of their first investments was Qiigo, Mike Yavondite’s company. ESPN, Forbes, AOL were customers. Highland has been around for 22 years currently investing the 8 th fund which is $400 million. 11:40-14:15). 37:00-40:30). 49:35-51:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). Measuring is all about return-on-investment (ROI). Pick the ones that fit your desired outcome. Iteratively execute and measure results.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. But the low cost also means that your competition will also be there in force. like Google.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

JULY 27, 2012

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Measuring is all about return-on-investment (ROI). Measuring is all about return-on-investment (ROI). Pick the ones that fit your desired outcome. Iteratively execute and measure results.

Social Media 91

Social Media Media Metrics SEO 91

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. SEM is sometimes called “buying your way into search results.” Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

MARCH 13, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. But the low cost also means that your competition will also be there in force.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Fred Wilson wrote perfectly about sticking with struggling investments. Think of web vs. mobile. Traditional software vs. SaaS.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

SoCal CTO

MARCH 1, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Networking 150

Networking CTO Coach Southern California CTO Hire 150