Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This is not trial and error.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

OCTOBER 5, 2022

For example, your work nurturing important customer relationships may be key to timely changes based on emerging trends, but these efforts are easily overlooked as a source of value at the end of a change process. Look at the problem from the perspective of your business leaders and customers, who need to support your value and theirs later.

Examples 133

Examples Metrics Startup Customer 133

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

OCTOBER 21, 2015

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

NOVEMBER 14, 2012

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 126

Social Media Media Startup Platform 126

Both Sides of the Table

JULY 21, 2014

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This is not trial and error.

Social Media 102

Social Media Media Product Metrics 102

Both Sides of the Table

NOVEMBER 2, 2010

.&# When I talk to people about sales I often describe the sales process as a series of hurdles (objections) that are put up to avoid making a purchase and your responsibility is to work through these common objections with your customer. In the evangelical phase you’re working through these with customers on the fly.

Sales 289

Sales Startup Training Pricing 289

Startup Professionals Musings

AUGUST 18, 2018

New product process. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. Failure is the best teacher. Ownership.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Update your website to make it totally customer-focused. Provide memorable total customer experience relationships.

Marketing 94

Marketing Social Media Technical Review Customer 94

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). The other major pilot customer was. End of story. Or Likes – LIKES!

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

JULY 31, 2020

These days, customers expect to hear and see social and environmental value from a new business, rather than just a new technology or profit. Many aspiring entrepreneurs are so focused on their technology, that they display no interest or credible understand of the financials and metrics of growing a business.

Entrepreneur 124

Entrepreneur Startup Examples Metrics 124

Startup Professionals Musings

AUGUST 14, 2016

New product process. It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. Failure is the best teacher. Ownership.

Coach 64

Coach Metrics Competition Ideas 64

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This is not trial and error.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business?

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

MAY 23, 2012

New product development process. Successful innovation turns ideas into money, to enhance customer value, and thus shareholder value. Longer-term, enhanced product value begets superior company valuation through your organization’s intellectual property (IP) portfolio. Tracking results are essential to optimal ROI.

Coach 98

Coach Ideas IP Sales 98

Startup Professionals Musings

SEPTEMBER 19, 2016

Lack of focus only confuses customers and dilutes your scarce time and resources. Define and use metrics to measure your progress. If your comfort zone is relying on gut reactions, it’s time to stretch your understanding of what constitutes customer acquisition cost, margins, pipeline closure rates, and sales ROI.

Social Network 94

Social Network Startup Ideas Entrepreneur 94

Startup Professionals Musings

MARCH 9, 2011

New product development process. Successful innovation turns ideas into money, to enhance customer value, and thus shareholder value. Longer-term, enhanced product value begets superior company valuation through your organization’s intellectual property (IP) portfolio. Tracking results are essential to optimal ROI.

Coach 93

Coach Ideas IP Sales 93

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Create an action plan with metrics. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. This is not trial and error.

Social Media 91

Social Media Media Metrics SEO 91

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. So what’s exciting about this new product? This product is literally too good to pass up.

Customer 40

Customer Custom Snapchat Design 40

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media may be low on your list.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

OCTOBER 18, 2010

This is the time to get creative, run pilot projects to look at ROI, and educate the whole team on objectives and activities. Implement metrics and analytics. Only then can you determine your ROI. Now is the time to capitalize on this fundamental shift in power to the customer, who now has real control over your brand message.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. Clearly define the customer, channel, and revenue model associated with this solution.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. Clearly define the customer, channel, and revenue model associated with this solution.

Competition 116

Competition Metrics Startup Sales 116

Startup Professionals Musings

MARCH 15, 2010

New product development process. Successful innovation turns ideas into money, to enhance customer value, and thus shareholder value. Longer-term, enhanced product value begets superior company valuation through your organization’s intellectual property (IP) portfolio. Tracking results are essential to optimal ROI.

Coach 49

Coach Ideas IP Sales 49

InfoChachkie

MARCH 3, 2014

August Scott began her Zappos career in their customer support call center. I started in the call center, in the customer loyalty department. I love assisting our customers and I realized early on about Zappos that the opportunities are endless. Zappos is renowned for its focus on its customers and employees.

Coach 182

Coach Startup Study Customer 182

Startup Professionals Musings

NOVEMBER 2, 2018

Yet, when you are pitching to investors, this has to be balanced by generating enough profit to keep the venture thriving, growing, and providing a healthy return-on-investment (ROI) to investors. At the other extreme, I don’t condone greedy and unethical business practices to unjustly shake down customers and employees alike.

Customer 19

Customer Custom Acquisition Entrepreneur 19

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. Clearly define the customer, channel, and revenue model associated with this solution.

Invest 74

Invest Tips Competition Metrics 74