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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. By definition an MVP (minimum viable product) means there’s room for improvement.

Sales 382
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How Smart Entrepreneurs Don’t Hesitate To Seek Help

Startup Professionals Musings

While starting a new business always involves tackling many new challenges, I’ve personally found myself reluctant to ask for help. I suspect it’s a function of pride and confidence in my own problem solving abilities, but my hesitation has definitely cost me time and money. Of course, there are good ways and bad ways to ask for help.

Help 123
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6 Sources of Help For Early Stage Concept Exploration

Startup Professionals Musings

The first is to be more precise in your definition and understanding of where you are, and how the money will be spent. The technology is now embodied in a solution that can be replicated to reliably solve a real customer problem. Product development at this stage is the process of scaling up for manufacturing and marketing rollout.

Help 165
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How a Tourist Can Help you with Your Startup

Both Sides of the Table

And if I’m going to help a bit while I’m here the better I know ‘what’s what’ the easier it will be for me to help and be on my way.&#. They might really not be a good proxy for the “voice of the customer&# even though all VCs think that they are (myself included ). You really know your town.

Help 288
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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. C=Customers, and more customers. Existing customers have low acquisition costs, addressing the “D” in the equation.

Marketing 156
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Enrou: Combining Causes and Commerce To Help Improve The World

socalTECH

Los Angeles-based Enrou (www.enrou.co) thinks it has a way--by connecting people with products that also help support international development and causes, via its own online marketplace. I had worked along with some of these organization son the ground, who were employing people, providing microfinancing, education, and help.

Commerce 140