Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 172

Customer Custom Marketing Social Media 172

TechCrunch LA

MARCH 29, 2021

If a station doesn’t send out an error or a driver doesn’t report it, network providers might never know there’s even a problem. an on-demand repair app for electric vehicle charging stations, has seen these issues firsthand. Demand for ChargerHelp’s service has attracted customers and investors.

Incubator 287

Incubator Outsource Development Los Angeles Startup 287

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Marketing 174

Marketing Invest Demand Metrics 174

L.A. Business Journal

JULY 22, 2016

Birchbox runs customer service test on Snapchat, Free Reign Entertainment launches Shattered Skies, and Easypose expands on-demand yoga instruction.

Snapchat 100

Snapchat Customer Custom Services 100

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 297

Generative AI TechEmpower CTO Hire Outsource Development 297

socalTECH

JUNE 9, 2014

According to OpenX, the new product combines real-time-bidding (RTB) and ad network demand into a single auction system, which can help publishers maximize their advertising yield and increasing competition for their inventory. OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

MARCH 29, 2011

San Diego-based VMIX , the developer of online video management and hosting services, reported today that it has launched a new product aimed at helping its customers rent videos on the Facebook social networking site. VMIX provides its online video services to such customers as NASA, ESPN, McClatchy Company, Toyota-SCion, and others.

Product 154

Product San Diego Social Network Demand 154

TechCrunch LA

JULY 3, 2018

Unilever buys Dollar Shave Club for reported $1B value. Postie uses a combination of online data collection and an on-demand print and mail technology to give its customers turnaround times on print orders in as little as 24 hours and what the company boasts is the equivalent of online ad-targeting.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

APRIL 30, 2012

Newport Beach-based JustEnough Software , which develops software used by brands to manage demand planning, reported a win today, with online retailer Advanced MP3 Players. Financial details of the customer win were not disclosed.

Demand 133

Demand Software Report Customer 133

TechCrunch LA

APRIL 26, 2022

We first met the Chicago-based company and its founder and CEO Vitaly Alexandrov last year when we reported that Food Rocket launched in the Bay Area , going up against the likes of Amazon Fresh, DoorDash, Instacart and Gopuff, which is no easy feat given each of the company’s footprint. We are creating new habits of customers.

Funding 246

Funding Demand Los Angeles Competition 246

Startup Professionals Musings

MARCH 14, 2022

With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. Don’t take shortcuts on these.

Customer 137

Customer Custom Technical Review Symantec 137

TechCrunch LA

SEPTEMBER 30, 2019

The company used its overdraft protection service and money management display to shift customers’ focus away from the total balance that their account would show by giving them a sense of how much was actually left in their accounts once debits were included in their statements.

Company 262

Company Companies Startup Tips 262

TechCrunch LA

APRIL 9, 2020

There could be more demand for electric vehicles post COVID-19 crisis, believes Energica founder Livia Cevolini. One of those is greater demand for EVs after the pandemic. Before the health crisis shutdown most of Italy, Energica had already seen larger demand for its high-performance e-motos, with a price range of $17,000 to $23,000.

Technical Review 277

Technical Review Competition Demand Sales 277

socalTECH

MAY 18, 2021

Zeb Evans: Holistically, there's a huge demand for more flexibility or remote work. The demand is there, we've certainly seen that. Workplace Productivity recently reports that, a little over 50 percent of Americans will not work for a company that doesn't offer some kind of remote work flexibility now.

Doc 203

Doc San Diego Demand Product 203

socalTECH

MARCH 14, 2011

Fountain Valley-based Kingston Technology , the provider of computer memory products, reported today that it has hit a record, $6.5 Kingston said demand from both corporate customers and consumers was strong. billion in revenues in 2010. The firm said the amount is the highest ever in company history, and was a $2.4

Technology 140

Technology Demand Pricing Report 140

socalTECH

OCTOBER 17, 2011

Irvine-based Western Digital 's woes in Thailand have gotten worse, the company reported this morning, after its primary manufacturing site flooded over the weekend. WD said it will see a "significant impact" on its December quarter, including its ability to meet customer demand.

Demand 133

Demand Report Sites Product 133

socalTECH

AUGUST 5, 2011

Stibel, in an interview at a ribbon cutting and grand opening of its new headquarters in Malibu Thursday evening, said the firm has benefited from the shaky economic situation, which has spurred its business customers to shape up their credit reports.

Malibu 164

Malibu Demand Equity Customer 164

socalTECH

JANUARY 12, 2010

Pasadena-based software-as-a-service developer Central Desktop reported today that the firm had 44 percent, year-over-year growth, and boosted its staff by 50 percent in 2009, as a result of demand for the firm's online project collaboration tools. The firm said its customers now include such companies as Netflix, U.S.

SaaS 140

SaaS Netflix Pasadena Demand 140

socalTECH

MARCH 12, 2010

We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). Need office or Tech Space?

Orange County 145

Orange County Glendale Southern California SoCalTech 145

TechCrunch LA

APRIL 21, 2020

The company sent an email to customers Tuesday that after examining the business, the car-sharing industry and COVID-19, it decided to shutter the service permanently. The Verge was the first to report the story. Below is a screenshot of the email sent Tuesday morning to Maven customers. Image Credits: Screenshot/Maven email.

Los Angeles 215

Los Angeles Technical Review Email Services 215

Startup Professionals Musings

OCTOBER 9, 2020

You need a faster and more flexible on-demand hiring strategy, based on the current gig-economy of remote freelancers, contract personnel, and specialists. According to recent reports , these come from all the way up and down the age and experience spectrum, including up to ninety percent of the current Baby Boomers, as well as Millennials.

Competition 168

Competition Startup Demand Training 168

TechCrunch LA

APRIL 12, 2018

Both programmers, the two reconnected after doing stints as custom developers during and after college, and then when they were developing tools for their families’ businesses as residential contractors in the Los Angeles suburb of Glendale.

Glendale 271

Glendale Los Angeles Startup Technical Review 271

L.A. Business Journal

JANUARY 16, 2017

Snapchat IPO investors won’t get voting power, Wilcon plans to wire downtown Los Angeles to aid increased cell demand, DirecTV Now customer complaints growing, and more.

Snapchat 100

Snapchat Demand Los Angeles Report 100

socalTECH

OCTOBER 1, 2010

We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Binary Pulse Technology Marketing (www.binarypulse.com). Clearstone Ventures (www.clearstone.com). Think Glendale.

SoCalTech 124

SoCalTech Rustic Canyon Orange County Glendale 124

Both Sides of the Table

APRIL 25, 2011

Service as a bridge to a product business - One of the best ways for young startups to finance their business without any dilution is what I call “customer financing,&# which is mostly only possible in businesses that target businesses rather than consumers. You own the IP you create. It’s pure irony.

Services 332

Services Venture Capital IP Startup 332

socalTECH

AUGUST 27, 2014

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. We''re able to track everything we''re doing, and report back on it. What is ConsumerTrack all about?

Startup 239

Startup El Segundo Marketing Media 239

Both Sides of the Table

MAY 21, 2018

And my specific response that I recommended was to say, “I can send you our standard data pack but honestly I have too many other firms asking for customized data and we simply can’t send each person custom reports. If you don’t act in demand, people will subconsciously know you’re not in demand.

Funding 217

Funding Newsletter Venture Capital Email 217

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JANUARY 25, 2020

By default, innovation in every business decreases over time, and continuous innovation requires ongoing initiatives and measures of customer perceived value. Recognize that customers care about the whole experience. Today they demand it or walk to competitors, who are not far away.

Startup 138

Startup Organization Demand Customer 138

TechCrunch LA

APRIL 23, 2019

The company touts that its different cabins can be tailored to suit the needs of different customers — ranging from commuter vehicles, public or group transportation, delivery vehicles, and private cars. Porsche launches on-demand subscription for its sports cars and SUVs. gallery ids="1815593,1815594,1815595,1815596"]. .

Outsource Development 191

Outsource Development Startup Outsource San Diego 191

socalTECH

DECEMBER 11, 2009

We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). Need office or Tech Space?

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

DECEMBER 10, 2010

We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Funding great entrepreneurs. Binary Pulse Technology Marketing (www.binarypulse.com). Need office or Tech Space?

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Tech.Co

JANUARY 10, 2018

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. “Focusing on emotion is key when communicating with female customers. Most importantly, humor can get customers talking about your product or service.

Tips 70

Tips Customer Custom Dollar Shave Club 70

socalTECH

OCTOBER 30, 2009

We Create Demand for California's Technology Companies. Custom Insurance Programs for Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Helping entrepreneurs succeed. Binary Pulse Technology Marketing (www.binarypulse.com). Need office or Tech Space?

Southern California 140

Southern California IP Orange County Glendale 140

Both Sides of the Table

JUNE 18, 2010

Self-reported 60mm daily unique as of Dec 2009, games played by 250mm people a month (AppData). Structured data asset creation works in on demand in real-time across multiple data sets Including web, e-mail, internal databases, documents, and media. Pincus said FrontierVille is most successful launch (1mm+ daily users in < 1 week).

Venture Capital 225

Venture Capital Google Web Sites 225

Startup Professionals Musings

JANUARY 25, 2016

If you can’t provide a memorable customer experience, your startup won’t survive very long these days. You now need more than loyalty from your customers -- they need to be your best advocates. You now need more than loyalty from your customers -- they need to be your best advocates. Lost customers provide the best input.

Customer 55

Customer Custom Startup Coach 55