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Catching Up With Joanne Bradford, Demand Media

socalTECH

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? For Legalzoom, it's a very different model.

Demand 240
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7 Strategies To Prepare For The Next Customer Change

Startup Professionals Musings

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

Customer 173
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Customer empowerment? Blame the Internet.

Berkonomics

Customer empowerment is moving so fast nowadays that many of us are running to just catch up. But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. Expectations rise with technology. Entering the age of mass customization. The post Customer empowerment?

Customer 156
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6 Demands Of Today’s Me-Centric Customers On Startups

Startup Professionals Musings

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

Demand 126
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Most Startups Should be Deer Hunters

Both Sides of the Table

When you start your company the very first question you need to ask yourself is which kind of customers do you want to serve. Many start-ups (and even growth firms) lack this discipline and they therefore serve customers off all sizes. These are really massive customers. We knew how to land huge corporate customers.

Startup 389
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MicroPower Turns To Financing To Spur Demand

socalTECH

San Diego-based wireless video surveillance developer MicroPower Technologies --which was part of the EvoNexus business incubator--said this week that it has started up a financing program, to spur demand for its surveillance systems. micropower financing surveillance systems customers evonexus tech coast angels' READ MORE>>.

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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

I cannot recommend it enough for people in the technology or media sectors. Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts. So the startups tend to focus on totally new customers.

Startup 376