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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Experience using the product is only one stage.

Design 105
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Are you afraid of non-compete agreements?     

Berkonomics

Entrepreneurs tend to remain in the business niche they know best. Are you one of those? Some of these entrepreneurs starting a new company are alumni from companies that would be a competitor to the enterprise being created or joined. And some are former selling shareholders of just those businesses. Digital or analog!

Design 156
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6 Principles For Creating Great Customer Experiences

Startup Professionals Musings

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends. Experience using the product is only one stage.

Customer 150
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How to increase your valuation by reducing risk       

Berkonomics

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. So, it is important for the entrepreneur to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. Why reduce investor risk? Second: Market risk.

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10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136
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Startup intoxication!

Berkonomics

Each new customer, each mention in the press or online adds to the feeling of early accomplishment. Do you ignore the warnings of experts? Celebrate each important “first,” including the first customer order, the first day in a new office, the first new employee hired, the first earned dollar actually deposited into the bank account.

Startup 156
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6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 158