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Product Design for Iterative Processes

Both Sides of the Table

I recently wrote a post about design simplicity where I encouraged technology design teams to think about “designing for the novice, configuring for the pro&# users. The best format for this person would have been a spreadsheet like input screen because 50 actions at a time might relate to one person or one company.

Design 284
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Using full-body MRIs, Ezra can now detect 11 cancers in men and 13 in women

TechCrunch LA

Rather than having to do painful biopsies which often come with significant side effects, Gal’s software can now be used to slash the cost for a full-body MRI scan designed to screen for 11 different types of cancer in men and another 13 types of cancer in women (who have more organs that are likely to develop cancer).

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Design for the Novice, Configure for the Pro

Both Sides of the Table

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.

Design 325
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). The other major pilot customer was. End of story. Or Likes – LIKES! No brainer.

Marketing 307
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10 Disciplines Every Entrepreneur Needs To Practice

Startup Professionals Musings

Start the product design process by thinking about what a historian in the future would look back on as the one big thing that changed everything. Amazon uses this technique internally for all new product design efforts. An example is the evolution of computer control to screen touches and gestures, versus keys and mice.

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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109